Lining up financing to purchase a franchise is a challenge these days for would-be entrepreneurs. Banks and other lending sources are still very tight with their money. However, as described in an article in yesterday’s Wall Street Journal, some Franchisors are becoming more aggressive in providing financing to their prospective franchisees. Franchisors will differentiate themselves from their competition and sell more franchises If they can provide the business opportunity AND the financing to purchase the opportunity. FranchiseGenius.com lists over 1,700 popular North American franchises.