Like every business, a pet franchise needs multiple marketing techniques to keep its name and purpose in front of the public. Business marketing doesn’t have to be expensive in order to be effective. There are many ways to market a pet franchise in order to make it well known in the community.
Set up animal training sessions. One way that animal businesses are attracting customers is to set up training times when animal owners can come in with their pets and participate in behavioral training. This introduces new customers to what you have to offer when they enter the store for the training sessions.
Partner with other pet-oriented businesses in the area. When you create a marketing partnership with other pet businesses, you can benefit from the customers of those other businesses. You may schedule events with other businesses, or you may simply agree to stock each other’s brochures. In either case, you and the other pet businesses in the area will benefit from the increased publicity.
Create a website to introduce people to your pet franchise. The website gives local customers the address of your business as well as information about how they can benefit from visiting it. You can profile the products you sell and the services you provide as well as posting your business hours.
Create flyers and brochures and distribute them around your community. These can be distributed in other local businesses or given out to people around your pet business. They remind potential customers about what you sell with your pet franchise and why they should visit your business.
Join local pet clubs and organizations. Most communities have clubs or other organizations devoted to pets. These groups may be devoted to rescuing animals, showing animals or just talking about a specific type of pet. These groups can help you establish a presence among the community and interest pet owners in your business. Consider creating your own local pet group if there are none in the area. With meetings held in your store, members of your targeted market will see what you have to sell.
Pass out business cards to anyone and everyone. If someone owns a pet or a local business, they need your business card. Even if they don’t make use of it they may tell their friends or customers about what you do. Make sure you take every opportunity to network with anyone who might be interested in what you have to offer. Carr business cards everywhere you go in case you get the chance to distribute them.
Pair with local adoption drives to get local strays adopted into families. Even a pet franchise that sells pure-bred animals can offer an alternative with rescue animals and generate local publicity. Local rescue groups can give business the kind of publicity that is hard to buy. Newspapers and TV news stations love to run that kind of story, and the community will love to have the opportunity to come in and rescue an animal. Everyone likes animal rescue groups, and associating with them can raise your reputation within the community.