Is it your dream to work with pets? Do you want to own a pet centered business with the safety and security that comes with having a proven business model behind you? A pet franchise business may be right for you. People love to spend money on their pets. In fact, pets businesses have recently been deemed a “recession proof” business model that doesn’t experience downturns when the economy is bad. This means that no matter what the market is doing, you can still see a profit in your pet centered business.
Here are five tips for success with your pets business:
1. Choose the right franchise
You can get a lot further with your pet franchise business first if you select the right one to begin with. The more time and energy you put into selecting the right opportunity, the more you’ll be able to get out of the experience. First, ask yourself what you’re willing or able to invest in your new business. Next, you can find an opportunity that fits within that budget. Make sure to read as much as you can about the franchise so you know what you’re getting into.
2. Get connected in your local pet community
There are probably lots of pet lovers in your area that you can get connected with in order to market your business. Meet Up groups (http://www.meetup.com), local dog parks and pet owner groups can all be part of your marketing strategy. Getting in with your local community will help you meet your new potential customers. By meeting pet owners and getting in tune with their needs you can lay the groundwork for your company’s future success.
3. Look for opportunities to network with other business owners.
Not only can you reach out to the local pet owners, but you can reach out to other business owners as well. Find related but non-competing business that you can work with in order to build both of your businesses. For example, if you are running a pet bakery business you can connect with pet supply stores, dog walkers and dog waste removal companies can help you promote your business, and vice versa.
4. Hold special events to promote your business.
Don’t forget the power of the special event in promoting your business. Whether it’s a sale that you hype up, a seasonal get together in your store or highlighting a special product or service, you should look for opportunities to get the community together.
5. Connect with your community online.
Even if you’re exclusively doing business in your local community, you can make a great deal of headway with your target market online. Twitter, Facebook and your website can all be a great place to connect with the community and keep them on top of what is going on in your business. These tools are easy to implement and the can make the difference between having a ho-hum business and a thriving pet franchise.