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 | Who's Who MagazineAmerica's Own |
Business Type
FranchiseMin Liquid Capital
$35,000 to $125,000In Business Since
2000* For Current Info See:
Franchise Disclosure Document
Overview
Who’s Who Franchising, LLC dba, America’s Own
Who’s Who magazine is proud to announce it is offering franchise
opportunities throughout the United States. America’s Own Who’s Who
Magazines are a unique brand of bi-annual, city-oriented publications,
feature each city’s most respected businesses and nonprofit
organizations. Through the emphasis on quality pictures, graphics and
writing, America’s Own Who’s Who Magazines provide a medium of
recognition to the men, women and organizations that lead their
communities, both professionally and personally. And, as a result, each
issue’s content provides long-time residents and area newcomers with a
resource for obtaining services, for business and social networking, and
for "keeping up" with the movers and shakers in their community.
Daniel Stephens started Who’s Who in Huntsville magazine after unsuccessfully trying to advertise and have a story published about his furniture store in a local newspaper in 1999. His idea was to create a way for him and other business owners in the area to be able to advertise and have stories published. In the fall of 2000, Stephens published Who’s Who in Huntsville magazine with information on his furniture store, as well as many other local businesses. The first week the magazine was out; his furniture store sold more than $15,000 in furniture and gift items! The other businesses experienced similar results and the magazine became a huge success! Stephens decided to dedicate himself full time to the magazine.
Who’s Who Franchising seeks franchise owners that possess an energetic and enthusiastic spirit, that are eager to build a successful business, and have a professional image, as well as a desire to create a positive change in lives. In most cases, publishing a magazine is a complex business that requires creative talent and many years of experience. This system works with the novice, who has little or no publishing experience. The Who’s Who concept is a comprehensive system that provides on-going training, support and guidelines to franchisees.
Who’s Who in Athens Magazine Publisher Gloria Cooper states, "When Image Marketing, Inc. decided to purchase Who’s Who in Athens Magazine, it was actually a no brainer. Who’s Who was already an established magazine in Huntsville and with Daniel’s system in place; it was a very easy and smart business decision to make! We exceeded our goal with our first edition of Who’s Who in Athens Magazine, and naturally, wanting to expand, purchased three other Who’s Who territories. Bottom line ... working with Daniel Stephens and the folks with Who’s Who has been the wisest business decision we’ve ever made."
Daniel Stephens started Who’s Who in Huntsville magazine after unsuccessfully trying to advertise and have a story published about his furniture store in a local newspaper in 1999. His idea was to create a way for him and other business owners in the area to be able to advertise and have stories published. In the fall of 2000, Stephens published Who’s Who in Huntsville magazine with information on his furniture store, as well as many other local businesses. The first week the magazine was out; his furniture store sold more than $15,000 in furniture and gift items! The other businesses experienced similar results and the magazine became a huge success! Stephens decided to dedicate himself full time to the magazine.
Who’s Who Franchising seeks franchise owners that possess an energetic and enthusiastic spirit, that are eager to build a successful business, and have a professional image, as well as a desire to create a positive change in lives. In most cases, publishing a magazine is a complex business that requires creative talent and many years of experience. This system works with the novice, who has little or no publishing experience. The Who’s Who concept is a comprehensive system that provides on-going training, support and guidelines to franchisees.
Who’s Who in Athens Magazine Publisher Gloria Cooper states, "When Image Marketing, Inc. decided to purchase Who’s Who in Athens Magazine, it was actually a no brainer. Who’s Who was already an established magazine in Huntsville and with Daniel’s system in place; it was a very easy and smart business decision to make! We exceeded our goal with our first edition of Who’s Who in Athens Magazine, and naturally, wanting to expand, purchased three other Who’s Who territories. Bottom line ... working with Daniel Stephens and the folks with Who’s Who has been the wisest business decision we’ve ever made."
Products & Services
Who’s Who Magazines are a unique brand of bi-annual, city-oriented
publications featuring a city’s most respected businesses and
nonprofit organizations. Through our emphasis on quality pictures,
graphics and writing, we provide a medium of recognition for
community leaders and, as a result, each issue’s content provides
long-time residents and area newcomers alike with a resource for
obtaining services, business and social networking and "keeping
up" with the movers and shakers in their communities.
Training & Support
Services provided to Who’s Who franchisees include:- A web site for your city to bring local attention to your business and attract new advertisers.
- A template design for the front cover of the magazines—you provide the cover photo.
- Potential advertising clients.
- Assistance and training for your graphics person on how to successfully layout your magazine.
- Consulting services available to you five days a week.
- A detailed, user-friendly operations policies and procedures manual for quick reference.
- A training program to assist you in building a strong foundation with timely results.
Our comprehensive training program includes:
- A business plan.
- Time management-priorities.
- Business startup information (legal requirements, equipment, forms, etc.)
- Job descriptions and responsibilities.
- Assistance in distinguishing roles and responsibilities.
- A required sales training program with on-going training.
- Business promotion - how to approach potential advertisers and get results.
- Bookkeeping - how to invoice your customers and keep your books.
- Distribution strategies that distinguish you from other forms of advertising.
A Total Marketing Solution
Who’s Who provides a complete marketing package for our advertisers. In addition to our quality print publication, we offer targeted direct mail programs, online marketing and exposure, and broadcast e-mail press release service that’s free to our "Partners".
Business to Business
Who’s Who Publishers market their services to professionals in their community. Any business owner in good standing with the Chamber of Commerce and the Better Business Bureau is a potential client. Since our magazines are mailed to high-income homes, home related services are a natural attraction and advertisers may include:
- Roofing Companies
- Professional Painters/Faux
- Maid Services
- Mortgage Companies
- Title Companies
- Insurance Companies
- Landscaping Professionals
- Moving & Storage Companies
- Pool Builders and Pool Services
- Hardware and Home Improvement Stores
- Tree Services
- Fencing Contractors
Why Who's Who Magazine?
As a Who’s Who franchisee
you will be in business for yourself but not by yourself. You will have
the ability to control your own income and create job security for you
and your family. You will take pride in the ownership of your
publishing business and provide a valuable service that will improve
people’s lives. Through Who’s Who you will be creating a voice in your
community that will bring people together.Services provided to Who’s Who franchisees include:
- Work from home.
- A web site for your city to bring local attention to your business and attract new advertisers.
- A template design for the front cover of the magazines--you provide the cover photo.
- Potential advertising clients.
- Assistance and training for your graphics person on how to successfully lay out your magazine.
- Consulting services available to you five days a week.
- A detailed, user-friendly operations policies and procedures manual for quick reference.
- A training program to assist you in building a strong foundation with timely results.
Top Reasons To Invest In America’s Own Who’s Who Magazine
Outstanding Products
The quality of America’s Own Who’s Who Magazine has helped make it the leading publication in each market. In addition to our full-size, full-color magazine, we provide our advertisers with free story space. We even reproduce all their stories online with links to their web site and e-mail addresses. We even provide our advertisers with a framed "Certificate of Recognition" from the Publisher to promote their achievement. Who’s Who Publishers can feel confident that they are promoting superior products and services.
Brand Awareness
You can’t go anywhere in the country without someone knowing the Who’s Who name. Our brand-America’s Own Who’s Who Magazine, is the first city regional magazine of it’s kind. As we open more territories across the U.S., it’s only going to get better!
Lower Than Average Investment
Who’s Who Magazine does not need to be a "brick and mortar" franchise. Many of our Publishers operate an office from their home, saving them significant start-up costs.
Are You a Good Fit for Who's Who Magazine?
Publishing a magazine is a complex business that requires
creative talent and years of experience. Our system works with the
novice who has little or no publishing experience. The Who’s Who
concept is a comprehensive system that provides ongoing training,
support and guidelines for franchisees.
If you are a "people person" who is enthusiastic and able to establish long-term business relationships, then Who’s Who may be just for you. Business owners should be eager to greet each day and build a successful business. You must be professional and have a desire to create positive change. You also need to have the skills to manage a proven business system including analyzing data, selecting quality editorial content and meeting deadlines in addition to organizational skills. It is also necessary to possess basic computer skills and have a general knowledge of applications.
If you are a "people person" who is enthusiastic and able to establish long-term business relationships, then Who’s Who may be just for you. Business owners should be eager to greet each day and build a successful business. You must be professional and have a desire to create positive change. You also need to have the skills to manage a proven business system including analyzing data, selecting quality editorial content and meeting deadlines in addition to organizational skills. It is also necessary to possess basic computer skills and have a general knowledge of applications.
