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Verlo Mattress Factory StoresThe mattress made just for you |
Business Type
FranchiseMin Liquid Capital
$75,000Total Investment
$228,500 to $305,000Required Net Worth
$350,000Number of Units
80In Business Since
1958* For Current Info See:
Franchise Disclosure Document
Overview
A Unique Opportunity for Multi-Unit Investors!
Verlo® Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant and strongly linked to housing starts, which consistently experiences its own record growth. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer.
Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs.
Verlo® Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant and strongly linked to housing starts, which consistently experiences its own record growth. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer.
Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs.
Products & Services
MATTRESSES
Balanced Living Line
The Balanced Living mattresses incorporate all of the best features of the IntraTouch™ Sleep System, encompassing Verlo's commitment to seamless quality.
Handcrafted Line
Blending old-world craftsmanship with advanced bedding technology for the ultimate in comfort and support.
Custom Crafted Line
Experience the comfort of our balanced, supportive sleep sets for a good night's sleep.
Crafted Comfort® Line
Featuring brand name quality at Craftsman-Direct® pricing.
Introductory Line
Offering the same dedication to craftsmanship and high quality throughout these basic sleeps sets.
BEDROOM ACCESSORIES
Complete your bedroom décor with our ornamental headboards and footboards, pillows and mattress pads.
- Ornamental Beds
- The Value Collection
- Pillows
- Mattress Pads
ADJUSTABLE BEDS
Discover an oasis of comfort with our adjustable beds.
FUTONS
Explore the numerous options available from this versatile style of furniture.
Training & Support
We support you with the most advanced, proven operating systems and
specialists who know the business inside and out - and are committed to
your success. A team of experts provide support in every aspect of the
business.
Ads That Speak to Consumers
Our advertising programs work for you by combining humorous, attention-getting, brand-building television ads with clean, focused, promotional newspaper ads that bring customers in your door. We focus on connecting emotionally with consumers and creating brand likeability, even before the consumer is actually in the market.
Advanced Sales and Technology Tools
Our sales programs are the most advanced and customer-friendly in the industry. Your staff will be fully trained in how to execute them properly. Our information technology tools include cutting-edge customer tracking and market evaluation systems to maximize your customer base.
Ads That Speak to Consumers
Our advertising programs work for you by combining humorous, attention-getting, brand-building television ads with clean, focused, promotional newspaper ads that bring customers in your door. We focus on connecting emotionally with consumers and creating brand likeability, even before the consumer is actually in the market.
Advanced Sales and Technology Tools
Our sales programs are the most advanced and customer-friendly in the industry. Your staff will be fully trained in how to execute them properly. Our information technology tools include cutting-edge customer tracking and market evaluation systems to maximize your customer base.
Why Verlo Mattress Factory Stores?
Steady, Recession-Resistant Growth
You don't want your investment to be affected by changes in the economy. It won't when you invest in your own Verlo® Mattress Factory Store. This industry does not roll with the changes in the economy. Our record of steady sales growth in all economic conditions is due to our close ties with the resilient housing and home improvement industries. Plus, everyone needs a mattress, so this durable good is always in demand.
A Thriving Industry
Our industry has a long history of sustained growth. Economic times may change, but your business will remain steady. This $7.7 billion* industry has experienced a record-breaking decade of growth and is poised to continue this trend.
You Focus on Growth
Your stores can be run by trained managers who handle the day to day operations of the business. This frees you to look at the big picture of multi-store ownership and planned, strategic growth in existing or new markets.
The Advantages of a Strong Brand
It's what your competition will never have - an unsurpassed reputation for quality and value. Verlo® Mattress Factory Stores has one of the highest rates of repeat and referral business in the nation and is repeatedly voted the top brand in established markets throughout the country.
Location, Location, Location
Our real estate experts make site selection their priority. We carefully investigate your chosen market, locate the best retail site and help negotiate the best terms for your lease or purchase.
You Decide Your Dreams
Your will have every opportunity to grow your market as large as your dreams demand. We give you the right of first refusal to expand and capture all the potential of your chosen market. The strength of our national brand is combined with your ability to be the locally-owned, hometown favorite.
You don't want your investment to be affected by changes in the economy. It won't when you invest in your own Verlo® Mattress Factory Store. This industry does not roll with the changes in the economy. Our record of steady sales growth in all economic conditions is due to our close ties with the resilient housing and home improvement industries. Plus, everyone needs a mattress, so this durable good is always in demand.
A Thriving Industry
Our industry has a long history of sustained growth. Economic times may change, but your business will remain steady. This $7.7 billion* industry has experienced a record-breaking decade of growth and is poised to continue this trend.
You Focus on Growth
Your stores can be run by trained managers who handle the day to day operations of the business. This frees you to look at the big picture of multi-store ownership and planned, strategic growth in existing or new markets.
The Advantages of a Strong Brand
It's what your competition will never have - an unsurpassed reputation for quality and value. Verlo® Mattress Factory Stores has one of the highest rates of repeat and referral business in the nation and is repeatedly voted the top brand in established markets throughout the country.
Location, Location, Location
Our real estate experts make site selection their priority. We carefully investigate your chosen market, locate the best retail site and help negotiate the best terms for your lease or purchase.
You Decide Your Dreams
Your will have every opportunity to grow your market as large as your dreams demand. We give you the right of first refusal to expand and capture all the potential of your chosen market. The strength of our national brand is combined with your ability to be the locally-owned, hometown favorite.
Are You a Good Fit for Verlo Mattress Factory Stores?
You deliver competitively-priced, durable goods in a customer
focused selling environment. Implementing our systems is easy with the
comprehensive training provided at Verlo University. Prior experience
in the retail mattress or furniture industries is not required. As a
successful franchise owner, you'll implement our powerful, proven
systems to lead your organization and dominate your chosen market.
If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.
If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.