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 | TCBYThe Country's Best Yogurt |
Business Type
FranchiseTotal Investment
$142,300 to $347,200Required Net Worth
$150,000Number of Units
1,366In Business Since
1981* For Current Info See:
Franchise Disclosure Document
Overview
“I believe that helping to develop successful franchisees is the
bedrock of almost everything we do. When franchisees are successful,
the company is successful.” -- Steve Russo, President and CEO
At Mrs. Fields Famous Brands, our franchise opportunities mean more than just cookies, pretzels or yogurt. When you join our franchise family, you have the ability to build on the strength of five world-recognized brands. Come enjoy the benefits of years of name-brand recognition, outstanding product development, exciting marketing programs, and a company focused on franchisee success.
At Mrs. Fields Famous Brands, our franchise opportunities mean more than just cookies, pretzels or yogurt. When you join our franchise family, you have the ability to build on the strength of five world-recognized brands. Come enjoy the benefits of years of name-brand recognition, outstanding product development, exciting marketing programs, and a company focused on franchisee success.
Products & Services
TCBY—The Country’s Best Yogurt—has been a frozen treats product
innovator from the day its first store opened in Little Rock, Arkansas
in 1981. The TCBY brand meets today's consumer tastes by pairing a
signature line of low-fat, non-fat, and no-sugar added frozen treats
with a new line of hand-dipped frozen yogurt. A delicious concept that
is both simple to operate and loved by consumers world-wide, TCBY
franchise owners delight their customers with a treat that is both good
tasting and good for you! Our product line consists of:
- 96% Fat free, and No-Sugar-Added frozen yogurt
- Hand scooped or soft serve frozen yogurt varieties
- Treat Toppings
- Fresh waffle cones
- Signature frozen yogurt cakes and pies
At TCBY, our delicious, healthy treats keep consumers coming back for more!
Training & Support
From the dedicated employees at our Franchisee Support Center, to our
state-of-the-art training facility, to regional Development Managers
and Franchise Business Consultants, the Mrs. Fields Famous Brands
corporate family is focused on helping our franchisees succeed. Franchisee Support Center
Our home office, recently named the "Franchisee Supprt Center", offers our franchisees a central point of corporate support. Franchisees are given outstanding support from the very first contact through the life of their franchise relationship. The Franchisee Support Center houses several departments dedicated to our franchisees:
- Development
- Operations
- Construction Assistance
- Marketing
Famous Brands University
As a new franchisee, you will have the opportunity to attend an in-depth training course at Famous Brands University in Salt Lake City, UT. At Famous Brands University, our goal is to provide franchisees with the tools and perspective needed to operate a successful franchise. Our curriculum includes:
- Production of all menu items
- Business skills, cost control, and profitability
- Marketing
- Store operation and strategy
- Team member management
"We're here to support franchisees," said Steve Russo, President and CEO. "We are here to continuously improve their capability and their capacity to excite the customer. That is our purpose."
Why TCBY?
In 1981, TCBY created a marketing phenomenon by convincing an entire
baby boom generation that frozen yogurt was a healthy – and tasty –
treat. In the 26 years since then, TCBY has continued to lead the
market in developing innovative and delicious products that appeal to
an increasingly health conscious population and fit into a variety of
diets and nutritional plans.
Today, there’s more interest than ever in the health benefits of yogurt, and more people than ever are consuming yogurt products. In fact, recent research shows that only pizza has a broader universal appeal than yogurt. A delicious, healthy treat that appeals to a huge audience sounds like a recipe for business success, right?
But there’s even more reason to consider a TCBY franchise. As a brand that’s known and beloved by baby boomers across the country, TCBY enjoys a sterling reputation with its customers. And now, with a corporate initiative that’s revitalizing the brand and positioning it for a huge surge in growth (with new and existing customers, and with more locations nationwide), the time has never been better to get on board with TCBY.
Today, there’s more interest than ever in the health benefits of yogurt, and more people than ever are consuming yogurt products. In fact, recent research shows that only pizza has a broader universal appeal than yogurt. A delicious, healthy treat that appeals to a huge audience sounds like a recipe for business success, right?
But there’s even more reason to consider a TCBY franchise. As a brand that’s known and beloved by baby boomers across the country, TCBY enjoys a sterling reputation with its customers. And now, with a corporate initiative that’s revitalizing the brand and positioning it for a huge surge in growth (with new and existing customers, and with more locations nationwide), the time has never been better to get on board with TCBY.
