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![]() | Sterling OpticalSee What You're Missing |

Business Type
FranchiseMin Liquid Capital
$152,050 to $644,500* For Current Info See:
Franchise Disclosure Document

Overview
If you're looking for a solid business opportunity with a good name, financial security and a bright future, consider joining the Sterling Optical / Site for Sore Eyes Franchise Family. It's not by chance that we are one of America's largest retail optical chains and the fastest growing optical franchise in the industry.
Products & Services

Over the next 30 years, Sterling continued its growth across the nation through franchising and by acquiring other optical chains such as Benson and Superior in the Midwest and Singer Specs and D&K Optical in the Mid-Atlantic region. In October of 1993, Sterling Optical's parent company Emerging Vision, Inc. acquired 26 new stores with the Site for Sore Eyes chain in California.
Emerging Vision was the first in the optical industry to develop group plans providing union members with eye care at the lowest costs possible. We were also the first to import frames and develop private label brands on a large scale. Today, through a combination of company-owned and franchised stores, Sterling Optical and Site for Sore Eyes number nearly 200 locations nationwide.
As a franchise, we have been repeatedly named by Crain's Franchise Buyer and by Entrepreneur Magazine as one of the top franchise operators in the United States. In addition to its retail units, Emerging Vision, Inc. also owns and operates Insight Managed Care, which develops Third Party business, to make Sterling the nation's only full-service eye care company. As we enter the 21st century, we have renewed our commitment to remain an industry leader in the optical industry.
Training & Support

We understand that converting to Sterling Optical or Site for Sore Eyes can be a difficult decision to make after dedicating considerable time and energy to building an independent business or small chain. In order to make the transition as smooth as possible, we provide the business tools, Managed Care clients, vendor relationships and personalized attention you need to make a seamless transition and to compete with the retail giants.
Qualified individuals can open franchises at brand new locations through the Sterling Optical / Site for Sore Eyes franchise program. Our franchisee support system provides site evaluation assistance, expert lease and real estate negotiators, detailed construction guidelines and decor recommendations. Almost 90 years of experience make starting-up a new franchise both efficient and cost effective.
Sterling Optical and Site for Sore Eyes currently offer existing company-operated locations available for franchise. These fully operational stores have the advantage of a well-established customer base and they present an outstanding opportunity for individuals who want to move into the business quickly. In addition, financing is available for qualified applicants.
Qualified individuals can open franchises at brand new locations through the Sterling Optical / Site for Sore Eyes franchise program. Our franchisee support system provides site evaluation assistance, expert lease and real estate negotiators, detailed construction guidelines and decor recommendations. Almost 90 years of experience make starting-up a new franchise both efficient and cost effective.
Sterling Optical and Site for Sore Eyes currently offer existing company-operated locations available for franchise. These fully operational stores have the advantage of a well-established customer base and they present an outstanding opportunity for individuals who want to move into the business quickly. In addition, financing is available for qualified applicants.
Why Sterling Optical?

- A solid national reputation as a leader in the retail optical business
- Special financing programs and relationships with lenders
- Dramatic savings through significant company buying power
- National and regional cooperative advertising
- A comprehensive business operating system
- Customer generating activities that build traffic and increase profits
- Point of sale customer retention programs
- A nationally coordinated training program with a certified in-field training team
- Franchise Advisory Committee providing solid franchise support
- An exclusive group vision plan, Insight Managed Vision Care