
Search Tools
Franchise Research
Franchise Categories
- Favorite Franchises
- Automotive Franchises
- Business Franchises
- Children's Franchises
- Cleaning Franchises & Maintenance Franchises
- Education Franchises
- Food Franchises & Restaurant Franchises
- Green Franchises
- Health, Beauty, & Fitness Franchises
- Home Services Franchises
- Home-Based Franchises
- Kiosk-Based Franchises
- Low-Cost Franchises
- Mobile-Based Franchises
- Pet Franchises
- Real Estate Franchises
- Recreation Franchises
- Remodeling, Construction, & Repair Franchises
- Retail Franchises
- Seniors Franchises
- Technology Franchises
- Travel Franchises
- Vending Franchises
- Veteran Franchises
![]() | ServiceMaster CleanThe Clean You Expect. The Service You Deserve. |

Business Type
FranchiseMin Liquid Capital
$15,000 to $30,000Total Investment
$40,000 to $80,000Required Net Worth
$75,000Number of Units
4In Business Since
1947* For Current Info See:
Franchise Disclosure Document

Overview
A History of Leadership
Established in 1952, ServiceMaster Clean is one of North America's leading cleaning and restoration companies. A worldwide network of over 4,500 franchises provides an unparalleled reputation for service, quality, professionalism, and customer satisfaction. The company now operates in more than 12 countries and serves over 1 million customers through its broad network of quality services. ServiceMaster Clean a member of the ServiceMaster Family of Brands which includes Furniture Medic, Merry Maids, Terminix, TruGreen-ChemLawn, American Home Shield, and AmeriSpec. Family of Brands marketing materials provide additional exposure for your growing business. Join this team of industry leaders, and put our reputation to work for you!
Established in 1952, ServiceMaster Clean is one of North America's leading cleaning and restoration companies. A worldwide network of over 4,500 franchises provides an unparalleled reputation for service, quality, professionalism, and customer satisfaction. The company now operates in more than 12 countries and serves over 1 million customers through its broad network of quality services. ServiceMaster Clean a member of the ServiceMaster Family of Brands which includes Furniture Medic, Merry Maids, Terminix, TruGreen-ChemLawn, American Home Shield, and AmeriSpec. Family of Brands marketing materials provide additional exposure for your growing business. Join this team of industry leaders, and put our reputation to work for you!
Products & Services

More than 50 years of growth and service
ServiceMaster, the parent company of ServiceMaster Clean, has come a long way since its start as a moth-proofing company founded in 1929 by Marion E. Wade, a former minor league baseball player. When it was incorporated in 1947, ServiceMaster employed only half a dozen employees and earned a yearly revenue of $125,000. Today, that fledgling corporation is the leader of the service industry, employing more than 50,000 people, managing over 190,000 others, earning over $7.8 billion annually, and licensing over 5,400 independently owned and operated service providers.
What hasn’t changed over the years is the company’s credo. Wade had a strong personal faith and a desire to honor God in all he did. Translating this into the marketplace, he viewed each individual employee and customer as being made in God’s image—worthy of dignity and respect. His successors, Ken Hansen and Ken Wessner, also shared his viewpoint. These three leaders shaped what became our company objectives:
Commitment to quality
Realizing that helping every employee develop to his or her full potential would result in a greater quality of work, training at all levels became a cornerstone of the ServiceMaster approach. Operating under this basic philosophy, ServiceMaster expanded to carpet cleaning in 1952, establishing one of America’s first franchise businesses.
In 1962, the Company took its expertise to the healthcare arena and pioneered what is now known as outsourcing. In 1980, we began serving the education market and expanded our work offerings to business and industry.
The ultimate service business
In the 1980s, Chairman and former Chief Executive Officer C. William Pollard lead further expansion of our consumer business. Under his leadership, and the leadership of former Chief Executive Officer Carlos Cantu, ServiceMaster built on the original franchise business to form a network of quality service companies. In the spring of 2001, Jonathan Ward was named President and Chief Executive Officer. The Board of Directors and Ward concluded that ServiceMaster should focus on its residential business and on the commercial business served by its branch and franchise model. This marked a significant transformation of the company, which included the sale of the Management Services business to ARAMARK.
The ServiceMaster family
ServiceMaster Clean professionals are part of the ServiceMaster family, one of the world’s largest and most versatile service networks with locations in the U.S. and Canada as well as 40 countries around the world. Each year, we serve 10.5 million homes and businesses in the United States with cleaning and disaster recovery services, lawn care and landscape maintenance, termite and pest control, plumbing, heating and air conditioning maintenance and repair, appliance maintenance and repair, cleaning and furniture maintenance, and home warranties.
These services are provided through a network of company-owned and franchised service centers and business units, operating under the following brands: TruGreen ChemLawn, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, AmeriSpec and Furniture Medic.
ServiceMaster, the parent company of ServiceMaster Clean, has come a long way since its start as a moth-proofing company founded in 1929 by Marion E. Wade, a former minor league baseball player. When it was incorporated in 1947, ServiceMaster employed only half a dozen employees and earned a yearly revenue of $125,000. Today, that fledgling corporation is the leader of the service industry, employing more than 50,000 people, managing over 190,000 others, earning over $7.8 billion annually, and licensing over 5,400 independently owned and operated service providers.
What hasn’t changed over the years is the company’s credo. Wade had a strong personal faith and a desire to honor God in all he did. Translating this into the marketplace, he viewed each individual employee and customer as being made in God’s image—worthy of dignity and respect. His successors, Ken Hansen and Ken Wessner, also shared his viewpoint. These three leaders shaped what became our company objectives:
- Honor God in All We Do
- Excel with Customers
- Help People Develop
- Grow Profitably
Commitment to quality
Realizing that helping every employee develop to his or her full potential would result in a greater quality of work, training at all levels became a cornerstone of the ServiceMaster approach. Operating under this basic philosophy, ServiceMaster expanded to carpet cleaning in 1952, establishing one of America’s first franchise businesses.
In 1962, the Company took its expertise to the healthcare arena and pioneered what is now known as outsourcing. In 1980, we began serving the education market and expanded our work offerings to business and industry.
The ultimate service business
In the 1980s, Chairman and former Chief Executive Officer C. William Pollard lead further expansion of our consumer business. Under his leadership, and the leadership of former Chief Executive Officer Carlos Cantu, ServiceMaster built on the original franchise business to form a network of quality service companies. In the spring of 2001, Jonathan Ward was named President and Chief Executive Officer. The Board of Directors and Ward concluded that ServiceMaster should focus on its residential business and on the commercial business served by its branch and franchise model. This marked a significant transformation of the company, which included the sale of the Management Services business to ARAMARK.
The ServiceMaster family
ServiceMaster Clean professionals are part of the ServiceMaster family, one of the world’s largest and most versatile service networks with locations in the U.S. and Canada as well as 40 countries around the world. Each year, we serve 10.5 million homes and businesses in the United States with cleaning and disaster recovery services, lawn care and landscape maintenance, termite and pest control, plumbing, heating and air conditioning maintenance and repair, appliance maintenance and repair, cleaning and furniture maintenance, and home warranties.
These services are provided through a network of company-owned and franchised service centers and business units, operating under the following brands: TruGreen ChemLawn, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, AmeriSpec and Furniture Medic.
Training & Support

Go into business for yourself, but not by yourself. ServiceMaster Clean is committed to helping our franchise owners meet their goals throughout the growth of their businesses. That’s why we offer unmatched support in all aspects of business development.
- Regional Manager
- Technical Support
- Svmlink.com
- Home Office Staff
- Regional Meetings
- Annual Convention
- Research & Development
Why ServiceMaster Clean?

As a ServiceMaster Clean business owner, our established identity will give you a significant head start in the marketplace. Through the ServiceMaster Clean National Ad fund, our franchisees have access to professionally developed print, radio, television, internet, and yellow pages ads; trade show displays; and direct mail marketing materials that build strong and consistent brand awareness. You’ll find that the ServiceMaster Clean name opens doors to many opportunities.
The new ServiceMaster Clean Commercial Cleaning Fast Start Program offers even more start-up support than any other license. In addition to the marketing training every ServiceMaster Clean franchise owner receives, you will receive a targeted list of up to 1000 prospects to help you start your customer base. Our Home Office sales team will call many of the companies on the list for you, identify the key decision makers, and assess their need for your services. When you graduate from the ServiceMaster Clean Academy, you will have a list of prospective customers who are interested in your services and expecting your call. Fast Start franchise owners will also be assigned a professional start up coach to work one-on-one with you and develop a customized marketing plan for your area; specialized market impact groups to encourage business development and best practices; and reduced overall start-up costs.
The new ServiceMaster Clean Commercial Cleaning Fast Start Program offers even more start-up support than any other license. In addition to the marketing training every ServiceMaster Clean franchise owner receives, you will receive a targeted list of up to 1000 prospects to help you start your customer base. Our Home Office sales team will call many of the companies on the list for you, identify the key decision makers, and assess their need for your services. When you graduate from the ServiceMaster Clean Academy, you will have a list of prospective customers who are interested in your services and expecting your call. Fast Start franchise owners will also be assigned a professional start up coach to work one-on-one with you and develop a customized marketing plan for your area; specialized market impact groups to encourage business development and best practices; and reduced overall start-up costs.
- A targeted list of up to 1000 prospects
- A professional start-up coach
- A customized marketing plan
- Specialized market impact groups
- Reduced startup costs
Are You a Good Fit for ServiceMaster Clean?
SMAC can provide you with the financing you need to purchase your ServiceMaster Clean franchise. Qualified applicants can benefit from the advantages of financing through SMAC.
- Quick approval decisions
- Competitive interest rates and terms
- No application fees
- No administration fees
- No closing fees
- Finance up to 80% of your purchase (excludes minimum 20% down payment)
- Payments can be spread out up to 84 months