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![]() | Sandler Sales Institute180 Degrees From Traditional Sales |

Business Type
FranchiseNumber of Units
175In Business Since
1969* For Current Info See:
Franchise Disclosure Document

Overview
Our mission is to be the largest and most effective Sales and Sales Management training organization in the world. To this end, we dedicate ourselves to the advancement of all salespeople who are committed to professionalism, integrity and the achievement of their dreams.
Products & Services

For more than 30 years, Sandler has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level take charge of the selling process. Sandler training is designed to create lasting "performance improvement" rather than the motivational "quick fix" typical of many seminar-based training efforts. To do so, Sandler relies on "reinforcement training"—a system that combines quality review materials along with access to ongoing training workshops and individual coaching sessions.
Developing skills, understanding what motivates prospects, and making permanent, positive changes in your selling behaviors—there's the Sandler Sales Institute, then there's everyone else! Sandler sales training is no quick-fix sales seminar. The Sandler Selling System is a proven, supportive, reinforcement-based approach to sales that can put your career permanently on the upswing.
Being a sales manager is a true challenge. The effective manager must be a shrewd judge of potential, a motivator, a coach, and an astute analyst. Sandler's sales management training provides the tools to perform all these roles.
The demand for sales and sales management training around the globe has never been greater. Sandler International is seeking national service organizations and experienced businesspeople around the world to develop Sandler Sales Institute's worldwide network.
Developing skills, understanding what motivates prospects, and making permanent, positive changes in your selling behaviors—there's the Sandler Sales Institute, then there's everyone else! Sandler sales training is no quick-fix sales seminar. The Sandler Selling System is a proven, supportive, reinforcement-based approach to sales that can put your career permanently on the upswing.
Being a sales manager is a true challenge. The effective manager must be a shrewd judge of potential, a motivator, a coach, and an astute analyst. Sandler's sales management training provides the tools to perform all these roles.
The demand for sales and sales management training around the globe has never been greater. Sandler International is seeking national service organizations and experienced businesspeople around the world to develop Sandler Sales Institute's worldwide network.
Training & Support

As a new Sandler franchisee, you’ll begin with an intensive, 8 day Initial Training program. You’ll learn about the Sandler Selling System and how to deliver the material to clients, and you’ll get information on the basics of setting up your business as well as programs Sandler has in place to jump-start your new business.
It's been said that when you own your own franchise you are in business for yourself, but not by yourself. At Sandler we go the extra step by providing you with a personal coach to help get you off to a fast start.
"Hands-On" Coaching
Whether you call once a week or once a day, your coach will provide guidance and reinforcement, working with you "hands-on" in all aspects of your new business, including the best approach to take with a potential client, debriefing and critiquing sales calls and helping you identify potential clients in your marketplace.
Site Visits
Periodically, Home Office coaches conduct site visits in the field. They'll observe your training sessions, get a first-hand look at how you operate your business, and give you relevant feedback based on what’s going on day-to-day in your operation.
Conferences
The Sandler Selling System stresses reinforcement, and that philosophy is the same for our franchisees. In addition to personal coaching, we offer conferences three times a year to “train the trainers.” The conferences are packed with sessions to help you become an effective trainer and business owner. It’s your best opportunity to talk to other franchisees from across the country.
Why Sandler Sales Institute?
In the first year of your new business, you will be focusing on building your client base. To assist you in this start-up phase, the Sandler Sales Institute has developed several marketing tools and programs that are designed to assist you in lead generation.
Starting a business takes time and effort. The more leads you have to call on, the greater your opportunity for success. These proven systems have been used for over 20 years to grow leads and turn them into customers.
Starting a business takes time and effort. The more leads you have to call on, the greater your opportunity for success. These proven systems have been used for over 20 years to grow leads and turn them into customers.
- Franchise Direct Mail Program
- Franchise Sitelet (Website) Program
- Quality Marketing Materials and Promotional Aides
- Executive Briefing Programs and Formats
- Radio Commercials, Ready for You to Customize in Your Local Markets
Are You a Good Fit for Sandler Sales Institute?

Through Sandler, you can tap this vast market - and beyond. Ask yourself if these characteristics fit you:
- I love to train and help other people grow.
- I have a passion for sales.
- I no longer fit the "corporate" mold.
- I am a good team player and also enjoy my independence.
- I am trainable.
- I am willing to follow a proven system.