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 | Salad CreationsFresh is Fabulous |
Business Type
FranchiseMin Liquid Capital
$124,000 to $383,500Number of Units
20In Business Since
2002* For Current Info See:
Franchise Disclosure Document
Overview
Salad
Creations was developed to meet the growing needs of the lifestyle
-minded consumer who desires a great, fresh meal that tastes delicious.
We use only the freshest ingredients and the highest quality produce available on the market. Our dressings are proprietary and homemade from the finest ingredients possible. Special dressings are available from carb-free and low fat recipes to our traditional selections. Customers love the flavorful wonders! Plus, all items-including nutritiuos smoothies, flavorful soups, and satisfying wraps and sandwiches-are prepared with respect to exacting standards and methods that took years to develop.
We plan an aggressive but responsible growth plan through franchising to help people eat better, smarter, and tastier all across the world.
We use only the freshest ingredients and the highest quality produce available on the market. Our dressings are proprietary and homemade from the finest ingredients possible. Special dressings are available from carb-free and low fat recipes to our traditional selections. Customers love the flavorful wonders! Plus, all items-including nutritiuos smoothies, flavorful soups, and satisfying wraps and sandwiches-are prepared with respect to exacting standards and methods that took years to develop.
We plan an aggressive but responsible growth plan through franchising to help people eat better, smarter, and tastier all across the world.
Products & Services
What
could be more "Fresh and Fabulous" than a healthful meal in an
exciting, welcoming environment? At Salad Creations, our goal is to
provide an incredible selection of foods that appeals to everyone.
Along with our menu of nutritious and tasty choices, we invite guests
to "create their own" meals with the assistance of enthusiastic and
service-focused "salad chefs."
We know consumers are always seeking alternatives to traditional fast food fare, so we created a menu offering salads, dressings, wraps, soups and smoothies made with only the freshest ingredients. And we're growing every day. Come by a Salad Creations location today and see what all the buzz is about!
Look to cater an event? Salad Creations also makes platters with wraps and a variety of other options, customized to suit your entertaining needs.
We know consumers are always seeking alternatives to traditional fast food fare, so we created a menu offering salads, dressings, wraps, soups and smoothies made with only the freshest ingredients. And we're growing every day. Come by a Salad Creations location today and see what all the buzz is about!
Look to cater an event? Salad Creations also makes platters with wraps and a variety of other options, customized to suit your entertaining needs.
Training & Support
Discovery Day
Once you have
been through the application process and have been qualified by a Salad
Creations representative, we will invite you to join us for a Discovery
Day at Salad Creations Corporate Headquarters in Fort Lauderdale,
Florida.We use this day to give you an opportunity to get to know the people you will be working with in this exciting business. You will meet the officers and staff, discover the company's history, find out about the Salad Creations concept and how it evolved, and what we expect for the future.
We will discuss in detail:
- The Salad Creations mission
- Our competitive edge in the marketplace, buying power and exclusive products
- How to find a great location
- Investment and financing available
- Training and ongoing support
- Our advertising/marketing strategy for the present and the future
Discovery Days are held the first and third Monday of each month. Ask your sales representative for more information or call (888) 3-SALADS for details.
Training and Support
Salad Creations uniquely blends the operational and psychological ingredients of business to consistently exceed guest expectations and maximize profitability.
Psychology
Our Salad Chef Selection series identifies applicants most likely to excel as Salad Chefs. The 3 part Salad Chef Selection series includes: Salad Chef Questionnaire, Salad Chef Simulation, Salad Chef Behavioral Interview.
Salad Chef Profile and Manager Profile are valuable developmental tools. Each profile contains a unique combination of 40 behaviors essential for success. Team members are rewarded for continous development of behavioral strengths.
Our "Food for Thought" professional development series includes book summaries, practical "how to" tips, and relevant industry news. "Food for Thought" is published regularly and distributed to all franchisees.
Operations
Our operational component of training is extensive and intensive. Team members learn essential information about food service, guest service, health and safety, marketing and advertising, merchandising, purchasing and inventory control.
S.A.L.A.D.S. is a 6 step process to help team members exceed guest expectations. Example: "Smile with Heart" is a reminder to start guest service with a sincere smile.
Our Salad University faculty members are passionate professionals with a wealth of knowledge in the fields of business, food service and hospitality, and psychology. Salad Creations is dedicated to lifelong learning for all.
Support
We will assist you step-by-step to cultivate your business.
Once a site has been selected, our initial and ongoing support covers build-out, the point-of-sales system, inventory, full operational training and grand opening preparation.
Our Salad Creations team and your area developer will be at your location to assist you with your store set up, on-site training, and opening. We will continue to support you throughout your Salad Creations franchise ownership.
Marketing
Salad Creations is dedicated to providing franchisees with the tools they need to prosper in their local markets. The Salad Creations marketing team also aggressively promotes the brand on a nationwide level to increase awareness of the concept and fuel growth of the chain.
Franchisee Support
The Salad Creations marketing team maintains a full calendar of promotions and local store marketing support to maximize new guest traffic, encourage dining frequency and increase average check.
Franchisee marketing support begins with a standard grand opening package design to provide a strong initial impact in each new franchisee's market and deliver incentive for guest trial.
Throughout the year, franchisees are provided with turn-key corporate promotions that support brand initiatives as well as seasonal and holiday opportunities. Franchisees also receive year-round marketing support through such foundational programs as the frequent dinner card, customer e-mail communications and persuasive in-store displays.
Throughout the year, franchisees also participate in ready-made local store marketing programs tailored for their particular guest demographic or specific neighborhood profile.
Salad Creations utilizes a company-wide communication intranet system that enables efficient communication throughout the organization. We provide up-to-date information that is easily accessible at your fingertips.
The Salad Creations Team is committed to maintaining personal relationships with each franchisee, area developer, employee and vendor associated with Salad Creations.
Brand Support
Salad Creations maintains a nationwide advertising and media relations campaign to bolster visibility of the brand across the country.
The corporate marketing program seeks to aid in the addition of new, high-quality franchisees and area developers that will increase the footprint of the brand and drive additional traffic to current locations.
The marketing team also works with key trade media to secure appropriate editorial coverage of the brand and ensure Salad Creations is considered for top industry awards and other brand-building considerations.
