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 | Roy Rogers RestaurantsRoy Rogers Rides Again |
Business Type
FranchiseTotal Investment
$1,300,000Number of Units
54In Business Since
1968* For Current Info See:
Franchise Disclosure Document
Overview
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather,
it’s a combination of many strategic, operational and promotional
elements—all focused on the common goal of operational efficiency and
total guest satisfaction that makes Roy Rogers so appealing as a
restaurant and as a business opportunity.
Widespread appeal.
At Roy Rogers Restaurants, there’s something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers’ widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, prepared-to-order products.
Roy Rogers Restaurants provide a wide variety of appealing, prepared-to-order foods with a quality and freshness that sets a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the big three - hamburgers, chicken and roast beef. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique…a difference our guests notice.
Widespread appeal.
At Roy Rogers Restaurants, there’s something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers’ widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, prepared-to-order products.
Roy Rogers Restaurants provide a wide variety of appealing, prepared-to-order foods with a quality and freshness that sets a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the big three - hamburgers, chicken and roast beef. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique…a difference our guests notice.
Products & Services
In
1968, when our father was an executive with Marriott Corporation, he
helped launch the first Roy Rogers restaurants. Their strategy was
simple: they offered people their choice of the Big Three—delicious
roast beef sandwiches, fried chicken and hamburgers. They made each
order fresh using high-quality ingredients. And they provided a clean
atmosphere and extraordinarily friendly service.
They chose the popular film cowboy Roy Rogers as their namesake because Roy personified the honest, wholesome image desired for the Roy Rogers brand, and the West’s reputation for good beef and “down home cooking.”
Our Dad believed so strongly in the original Roy Rogers approach that he left Marriott to become a Roy Rogers franchisee. Over the past two decades, we have helped him open and operate multiple Roy Rogers restaurants, maintaining his vision for offering guests an experience above and beyond that of most fast food restaurants.
The Plamondon Companies remained faithful to the Roy Rogers tradition of serving an appealing choice of menu items made with the best ingredients and served in a comfortable, enjoyable setting. That commitment has resulted in steady growth for our company and a fiercely loyal following in the Baltimore/Washington region.
They chose the popular film cowboy Roy Rogers as their namesake because Roy personified the honest, wholesome image desired for the Roy Rogers brand, and the West’s reputation for good beef and “down home cooking.”
Our Dad believed so strongly in the original Roy Rogers approach that he left Marriott to become a Roy Rogers franchisee. Over the past two decades, we have helped him open and operate multiple Roy Rogers restaurants, maintaining his vision for offering guests an experience above and beyond that of most fast food restaurants.
The Plamondon Companies remained faithful to the Roy Rogers tradition of serving an appealing choice of menu items made with the best ingredients and served in a comfortable, enjoyable setting. That commitment has resulted in steady growth for our company and a fiercely loyal following in the Baltimore/Washington region.
Training & Support
The
Roy Rogers franchise program provides the training and support, the
systems and the programs that enable you to establish your Roy Rogers
franchised restaurant(s) in your market, and to continually strengthen
your brand, presence and guest base in the years to come.Our world class franchise system includes:
Proprietary Programs
- Use of Roy Rogers trademarks
- Use of proprietary recipes and procedures
- Access to approved supplier and buying network
- Use of confidential operations manual and systems
- Site selection criteria
- Prototype building designs and assistance
- Build out/construction guidance
- Initial recruitment guidance and human resources planning
- Access to established supplier network
Initial Training
- Overall Roy Rogers restaurant management training
- Front line and dining room service procedures
- Food preparation procedures
- Human resource, administrative and financial management training
- Marketing and guest service training
Ongoing Operational Support
- Field visits from Roy Rogers representatives
- Phone access to experts in each functional area
- Ongoing consultation on key management, sales, human resource and operational issues
- Associate training guides
Ongoing Promotional Support
- Grand opening materials, strategy and assistance
- Roy Rogers local marketing strategies
- Marketing materials, including print ads, radio spots, etc.
- In-store point-of-purchase promotions
- Access to library of up-to-date promotional graphics
- Promotion through corporate website
- Ongoing marketing consultation and ideas
Ongoing System Development (R&D)
- Development of menu products and procedures
- New operational techniques
- Product enhancement and/or vendor sourcing
System-wide Meetings and Seminars
- Refresher training programs
- System-wide meetings
- Operational and marketing seminars
Are You a Good Fit for Roy Rogers Restaurants?
We’re
actively looking for ambitious individuals and groups who not only have
the resources and experience, but the commitment, to build the Roy
Rogers tradition in their own markets.
If you share our uncompromising commitment to quality and guest service and are willing to build an organization that understands and follows our established systems, we will provide you with the tools, the training and the guidance to begin to fulfill the promise of Roy Rogers in your area.
And, as you build your business, we will be there to help you keep it fresh, innovative and ever-improving for years to come. If you believe, as we do, that service excellence and quality food is a destination worth seeking, perhaps we can make the journey together.
Roy Rogers Franchise Company, LLC is now selecting quality-minded individuals and groups to join our aggressive expansion effort of one of the best-known and widely respected names in the industry. We have a proven concept and an experienced team. We are looking for:
If you share our uncompromising commitment to quality and guest service and are willing to build an organization that understands and follows our established systems, we will provide you with the tools, the training and the guidance to begin to fulfill the promise of Roy Rogers in your area.
And, as you build your business, we will be there to help you keep it fresh, innovative and ever-improving for years to come. If you believe, as we do, that service excellence and quality food is a destination worth seeking, perhaps we can make the journey together.
Roy Rogers Franchise Company, LLC is now selecting quality-minded individuals and groups to join our aggressive expansion effort of one of the best-known and widely respected names in the industry. We have a proven concept and an experienced team. We are looking for:
- Experience and ability to develop and lead a strong restaurant service team.
- Experience as a business owner and operator
- Net worth requirement of $1.5 million.
