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 | Ramada (Canada) |
Business Type
FranchiseTotal Investment
$380,700 to $10,200,000Number of Units
63In Business Since
1969* For Current Info See:
Franchise Disclosure Document
Overview
Our Businesses
Wyndham Hotel Group franchises hotels and provides property management services. We are:
With nearly 900 hotels in more than 25 countries, Ramada Worldwide is a global presence that provides a familiar haven for travelers. Positioned to appeal to mid-market leisure and business travelers, Ramada® hotels offer guests a harmonious blend of comfort and affordability.
Wyndham Hotel Group franchises hotels and provides property management services. We are:
- The World's largest lodging franchisor, as measured by the number of franchised hotels.
- A franchisor of 10 lodging brands that include economy, middle scale and upscale accomodations.
- A lodging business with nearly 6,500 franchised hotels. This represents over 535,000 rooms on six continents – including 10% of the U.S. hotel room inventory.
- The marketer of the TripRewards® loyalty program, the lodging industry's largest loyalty program as measured by the number of participating hotels.
With nearly 900 hotels in more than 25 countries, Ramada Worldwide is a global presence that provides a familiar haven for travelers. Positioned to appeal to mid-market leisure and business travelers, Ramada® hotels offer guests a harmonious blend of comfort and affordability.
Products & Services
The Ramada brand began in 1954 when a group of investors opened the
first Inn in Flagstaff, AZ--the first in a series of "motor hotels." In
1954, the group adopted the name "Ramada," a Spanish word for "a shaded
resting place," and sold its first franchise. Since then, Ramada
Worldwide has grown to nearly 900 locations in over 25 countries.
Today, Ramada Worldwide is committed to providing excellent service,
terrific value and a superior hotel experience.Training & Support
National Marketing & Advertising
We are dedicated to helping the Ramada brand increase market share and drive room nights. Our goal is to leverage the existing high brand awareness and strengthen the brand as a leader in its category. Our marketing plan includes a completely revamped national print campaign, targeted Travel Trade programs, national TripRewards promotions, an out-of-home campaign via airport advertising and a comprehensive online marketing campaign that includes paid search and monthly e-newsletters to over one million consumers.
We’re also activating individual programs with two strategically selected leaders in the travel industry, Budget Car Rental® and Delta Airlines®. And to help you directly market your Ramada hotel, we launched The Big Picture – a new photography initiative. This standard requires all properties to have professional, high resolution images which are uploaded to the brand Web site and third parties.
Global Sales
Targeting corporations, tour operators, travel agencies, associations, international markets and government agencies, the Wyndham Worldwide sales team delivers booking opportunities and revenues to Ramada properties. Our sales professionals manage customer relationships between Ramada and specialty markets and companies. They also facilitate wholesale tour contracts with properties and represent Ramada at major industry trade shows.
Reservations Call Center
We make it easy for customers to book their reservations at your Ramada hotel. Travel agents have access to Ramada properties via every major Global Distribution System (GDS). We also provide an easy-to-remember toll-free reservation number that is supported by a professional call center staff and Web site (Ramada.com).
Ramada.com
Our Ramada.com Web site receives millions of visitors annually and features an easy-to-use booking engine, special national and regional promotions and our Guaranteed Best Available Rates – the lowest publicly available Ramada rates on the Internet.
We are dedicated to helping the Ramada brand increase market share and drive room nights. Our goal is to leverage the existing high brand awareness and strengthen the brand as a leader in its category. Our marketing plan includes a completely revamped national print campaign, targeted Travel Trade programs, national TripRewards promotions, an out-of-home campaign via airport advertising and a comprehensive online marketing campaign that includes paid search and monthly e-newsletters to over one million consumers.
We’re also activating individual programs with two strategically selected leaders in the travel industry, Budget Car Rental® and Delta Airlines®. And to help you directly market your Ramada hotel, we launched The Big Picture – a new photography initiative. This standard requires all properties to have professional, high resolution images which are uploaded to the brand Web site and third parties.
Global Sales
Targeting corporations, tour operators, travel agencies, associations, international markets and government agencies, the Wyndham Worldwide sales team delivers booking opportunities and revenues to Ramada properties. Our sales professionals manage customer relationships between Ramada and specialty markets and companies. They also facilitate wholesale tour contracts with properties and represent Ramada at major industry trade shows.
Reservations Call Center
We make it easy for customers to book their reservations at your Ramada hotel. Travel agents have access to Ramada properties via every major Global Distribution System (GDS). We also provide an easy-to-remember toll-free reservation number that is supported by a professional call center staff and Web site (Ramada.com).
Ramada.com
Our Ramada.com Web site receives millions of visitors annually and features an easy-to-use booking engine, special national and regional promotions and our Guaranteed Best Available Rates – the lowest publicly available Ramada rates on the Internet.
Why Ramada (Canada)?
The $124 billion domestic lodging industry is a fast growing part
of the hospitality industry. Generally divided into four segments, the
domestic lodging industry includes luxury, upscale, middle scale and
economy accommodations. In 2004, the U.S. lodging industry boasted
approximately 47,600 properties, representing more than 4.4 million
guest rooms – 3 million of these rooms were in franchised hotels and
1.4 million rooms were in independent hotels.
According to
PricewaterhouseCoopers' forecast, the U.S. lodging industry is expected
to gross $25.6 billion in pretax profits in 2006 and $30.3 billion in
2007.
