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 | Primrose SchoolThe Leader in Educational Child Care |
Business Type
FranchiseMin Liquid Capital
$350,000 to $460,000Total Investment
$2,800,000 to $7,200,000Required Net Worth
$500,000Number of Units
192In Business Since
1982* For Current Info See:
Franchise Disclosure Document
Overview
You make a living by what you get, but you make a LIFE by what you give.
Primrose School Franchising Company believes that as a successful professional, you might be at a point in your career where you’d like to enrich your quality of life, gain independence and make a significant contribution to your community. And while money isn’t everything, a Primrose child care franchise can also provide strong financial rewards
Products & Services
We know that parents want the very best in care and early education for their children. We also recognize the tremendous challenge this poses. Thousands of parents have found that Primrose Schools delivers on this critical need. In over 150 preschools across America, we are passionately delivering on our promise to families—to be their trusted partner and to provide the best for their children. We also understand parents want to find more balance between the demands of work and family life. We share this philosophy for ourselves, and we help our parents, management, and teaching staff achieve it also.Primrose has become the leading choice for parents because for over twenty years, our schools have been successfully meeting parents’ needs. We do this through our accredited Balanced Learning® curriculum, which enables each child to thrive and grow through learning, play, self-esteem and character development—all in a safe, nurturing environment.
Balanced Learning
Balanced Learning is a unique blend of the two most effective strategies in early childhood education: “teacher-directed,” where teachers use research-based curriculum to guide children along a continual learning path, and “child-initiated,” where children pursue individual interests through play and exploration. Teachers support children’s learning by addressing the following subjects, which are all incorporated within the exclusive, research-based, Balanced Learning curriculum:
- language and literacy
- physical health and development
- mathematics
- social/emotional development
- science and technology
- social studies
- creative arts and expression
Training & Support
The key to your success: a proven onsite franchisee management model. We provide all the systems you need, including:- Campus development—You own the real estate and can rely on our consulting throughout the process
- Support—Your Primrose Operations Consultant provides assistance at all times, from day-to-day business management to ongoing training, and our online Intranet keeps you in touch 24-7 with manuals, support materials and other communication tools
- Training—Including 1 week at Primrose School Franchising Company’s corporate training campus, 1 week on-site training and 1 week staff training prior to your grand opening
- Marketing—We work with award-winning public relations and marketing firms to create effective strategies and tools for your school’s success
- Curriculum development—Complete Units of Learning for each week in each classroom, lesson plans and daily activities help ensure that you can successfully deliver programs consistent with the Balanced Learning approach
- Recruiting guidelines—Helping you successfully recruit, hire and maintain top-notch teaching professionals and support staff
Why Primrose School?
Money isn’t everything, but make no mistake—a Primrose franchise can be very financially rewarding
Early childhood education is a strong, growing industry with a bright future.
- The Primrose system revenue in 2005 was over $150 million
- As a leader in the industry, Primrose tuition is premium priced. Parents place a high value on the Primrose philosophy and demand among parents continues to grow
- As a result of our ongoing focus on quality, Primrose now has over 150 locations operating in thirteen states, including Georgia, Texas, North Carolina, Florida, Alabama, Colorado, Kansas, Tennessee, Virginia, Arizona, Missouri, Nebraska, and Ohio
- We plan to open about 18 more schools in 2006
Early childhood education is a strong, growing industry with a bright future.
- A recent U.S. Department of Education survey shows that 13 million children under the age of six are enrolled in child care, making it one of the fastest growing service industries in the country.
- A recent study by the MIT Workplace Center and the Family Initiative of Legal Momentum found that the early childhood education and child care industry generated $43 billion in revenues nationally in 2002.
Are You a Good Fit for Primrose School?
The Primrose focus on quality extends to its choice of franchisees. “We only award franchises to people with proven business acumen, a love for children and a genuine passion for improving the quality of life in their communities,” says Ms. Kirchner. “Financial security is important to everyone, but most people are also looking for the ability to make a difference, and of course we really are making a difference for thousands of children every day.”
Many of Primrose’s franchisees left prominent positions with corporate giants, such as GE and IBM, to better balance their own careers and family lives. All franchisees are required to be hands-on managers—in the schools on a daily basis—rather than simply investors, which is crucial to maintaining quality control. Almost half of the franchisees started out by having their own children in the system and 31% of Primrose franchisees have two or more schools.
Many of Primrose’s franchisees left prominent positions with corporate giants, such as GE and IBM, to better balance their own careers and family lives. All franchisees are required to be hands-on managers—in the schools on a daily basis—rather than simply investors, which is crucial to maintaining quality control. Almost half of the franchisees started out by having their own children in the system and 31% of Primrose franchisees have two or more schools.
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