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 | Park PlazaAt Your Service |
Business Type
FranchiseMin Liquid Capital
$70,000 to $15,000,000Number of Units
34In Business Since
2000* For Current Info See:
Franchise Disclosure Document
Overview
Park Plaza Hotels & Resorts, part of Carlson Hotels Worldwide, has enjoyed tremendous growth in its market segment since becoming part of Carlson in July 2000. The acquisition called for Carlson, a global leader in hospitality, to grow the Park Plaza brand through a focused franchise development and acquisition program with strong emphasis on aggressive development, enhanced brand definition and alignment, and improved quality.
Products & Services
Our sign of hospitality is a welcome sign worldwide for business and leisure travelers. Our hotels take pride in the quality and value we deliver to our guests. We are poised to make your stay enjoyable and memorable.
Park Plaza Hotels & Resorts hotels take a full-service approach offering rooms, suites, meeting facilities, catering, restaurants, room service and a wide variety of business services. Park Plaza hotels are located in downtown and airport locations of primary and secondary cities and are generally 150 rooms or larger.
Carlson Hospitality Worldwide is a global leader in hospitality services, encompassing more than 1,700 hotel, resort, restaurant and cruise ship operations in 82 countries.
Among the names in the Carlson family of brands and services are: Carlson Marketing Group, Carlson Wagonlit Travel, Regent Hotels & Resorts, Radisson Hotels & Resorts, Country Inns & Suites By Carlson, Park Inn, Results Travel, Cruise Holidays, Regent Seven Seas Cruises and T.G.I. Friday's restaurants. Carlson Companies is recognized by both Fortune and Working Mother magazines as one of the "100 best places to work in America."
Park Plaza Hotels & Resorts hotels take a full-service approach offering rooms, suites, meeting facilities, catering, restaurants, room service and a wide variety of business services. Park Plaza hotels are located in downtown and airport locations of primary and secondary cities and are generally 150 rooms or larger.
Carlson Hospitality Worldwide is a global leader in hospitality services, encompassing more than 1,700 hotel, resort, restaurant and cruise ship operations in 82 countries.
Among the names in the Carlson family of brands and services are: Carlson Marketing Group, Carlson Wagonlit Travel, Regent Hotels & Resorts, Radisson Hotels & Resorts, Country Inns & Suites By Carlson, Park Inn, Results Travel, Cruise Holidays, Regent Seven Seas Cruises and T.G.I. Friday's restaurants. Carlson Companies is recognized by both Fortune and Working Mother magazines as one of the "100 best places to work in America."
Training & Support
As a Park Hospitality and Carlson Hotels Worldwide partner you'll join an experienced team to assist you in every facet of the conversion and operation of your property. Once you qualify, we'll assist you in the following areas:- Conversion process
- Training
- Sales and Marketing
- Operations
Curtis-C is the Carlson Hotels Worldwide reservation system connecting all of the major Global Distribution Systems, the Global Internet and hospitality call centers from 53 countries in 16 languages. The system is capable of taking and delivering reservations for Park Plaza hotels throughout North America. Curtis-C is the engine which enables us to deliver higher percentages of revenue to our hotels.
Why Park Plaza?
With corporate alignment in order and development goals being achieved, Park Plaza Hotels & Resorts are focused on engaging all members of the Park Plaza family: employees, owners and management companies. The company has three key successes designed to move the company forward:- To increase the brand's share of room nights for business travelers. The business travel market represents the largest opportunity for room night growth. Park Plaza is reaching out to this valued market segment with the introduction of a Worldwide Hospitality Program, promoting the brand to 328,000 Look To Book travel agents, increasing Park Rewards membership numbers and building relationships with key travel consortia.
- To build a globally recognized brand. The company is increasing its brand awareness through a variety of consumer promotions, starting at the hotel level and continuing on to include national and global campaigns.
- To create brand consistency and a sense of pride within the employees, hotels and their local communities by ensuring that Park Plaza Hotels & Resorts employees are engaged in their work and understand the importance of delivering the brand promise to each guest they serve. At the core of this initiative is the Park Pride employees development and recognition program. The program, which stands for Personal, Responsibility, Integrity and Dedication to Excellence, is a tool to motivate and engage employees in their work, as well as empower them to deliver the best customer service possible.
Park Plaza Hotels & Resorts place great importance on assisting individual hotels to achieve financial success. As a result, members of the Franchise Services Team are dedicated to providing the hotels access and insight into the brand's marketing programs, tools and resources. The team provides advice and expertise on implementing local and regional sales tactics as well as methods for improving the overall quality of the hotel.
