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 | Mrs. Fields |
Business Type
FranchiseMin Liquid Capital
$75,000Total Investment
$179,900 to $252,100Required Net Worth
$150,000Number of Units
281In Business Since
1977* For Current Info See:
Franchise Disclosure Document
Overview
At Mrs. Fields Famous Brands, our franchise opportunities mean more
than just cookies, pretzels or yogurt. When you join our franchise
family, you have the ability to build on the strength of five
world-recognized brands. Come enjoy the benefits of years of name-brand
recognition, outstanding product development, exciting marketing
programs, and a company focused on franchisee success.
“I believe that helping to develop successful franchisees is the bedrock of almost everything we do. When franchisees are successful, the company is successful.”
Steve Russo
Mrs. Fields President, CEO
“I believe that helping to develop successful franchisees is the bedrock of almost everything we do. When franchisees are successful, the company is successful.”
Steve Russo
Mrs. Fields President, CEO
Products & Services
"Indulge the world with a sweet treat and a warm smile!"The dream began in 1977 when Debbi Fields opened her first cookie store in Palo Alto, CA. Since then, Mrs. Fields Cookies has grown to an international phenomenon, commanding an impressive 90% name-brand recognition rate!
As a Mrs. Fields Cookies franchisee, you have the opportunity to delight your customers with our indulgent product line. Mrs. Fields Cookies stores offer:
- Cookies
- Nibblers® Bite-sized cookies
- Big Cookie Cakes
- Brownies
- Beverages
- Gift Items
Mrs. Fields Cookies stands at the forefront in the cookie industry by delivering the highest quality fresh-baked goodies to our consumers.
Training & Support
From the dedicated employees at our Franchisee Support Center, to our
state-of-the-art training facility, to regional Development Managers
and Franchise Business Consultants, the Mrs. Fields Famous Brands
corporate family is focused on helping our franchisees succeed. Franchisee Support Center
Our home office, recently named the "Franchisee Supprt Center", offers our franchisees a central point of corporate support. Franchisees are given outstanding support from the very first contact through the life of their franchise relationship. The Franchisee Support Center houses several departments dedicated to our franchisees:
- Development
- Operations
- Construction Assistance
- Marketing
Famous Brands University
As a new franchisee, you will have the opportunity to attend an in-depth training course at Famous Brands University in Salt Lake City, UT. At Famous Brands University, our goal is to provide franchisees with the tools and perspective needed to operate a successful franchise. Our curriculum includes:
- Production of all menu items
- Business skills, cost control, and profitability
- Marketing
- Store operation and strategy
- Team member management
"We're here to support franchisees," said Steve Russo, President and CEO. "We are here to continuously improve their capability and their capacity to excite the customer. That is our purpose."
Are You a Good Fit for Mrs. Fields?
A complete inventory of associated costs is disclosed in Item 7 of the
Uniform Franchise Offering Circular. These figures do not include real
estate lease costs, and may vary with actual circumstances.
Financial Requirements for new franchisees: $150,000 net worth / $75,000 liquid
Total Estimated Initial Investment: $179,900 - $251,100*
Initial Franchise Fee: $30,000
Financial Requirements for new franchisees: $150,000 net worth / $75,000 liquid
Total Estimated Initial Investment: $179,900 - $251,100*
Initial Franchise Fee: $30,000
