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 | Motel 6We'll Leave the Light on for You |
Business Type
FranchiseMin Liquid Capital
$300,000Total Investment
$2,200,000 to $2,600,000Required Net Worth
$1,000,000Number of Units
848In Business Since
1962* For Current Info See:
Franchise Disclosure Document
Overview
Thanks to one of the most successful ad campaigns in the history of the
hotel industry, Motel 6 enjoys strong brand awareness and high guest
loyalty. After more than 40 years, Motel 6 is still a true American
icon and continues to outperform the competition.
Accor, the largest owner/operator of economy lodging in the world, invites you to share its success.
Over 300 properties open or under development
Accor Economy Lodging is comprised of Motel 6 and Studio 6 with over 900 locations throughout the US and Canada. AEL brands enjoy some of the highest brand loyalty and advertising awareness ratings in the country.
Accor, the largest owner/operator of economy lodging in the world, invites you to share its success.
Over 300 properties open or under development
Accor Economy Lodging is comprised of Motel 6 and Studio 6 with over 900 locations throughout the US and Canada. AEL brands enjoy some of the highest brand loyalty and advertising awareness ratings in the country.
Products & Services
Founded
in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel
value. The first Motel 6 in Santa Barbara still leaves the light on today, but
a lot has changed for the motel chain that pioneered the first real economy
motel designed for the no-frills traveler. The original price of a night's stay
at Motel 6 was just $6.00, and thus established the brand name for an American
classic.
The promise of the best price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy-lodging brand. As a way of offering additional value at the touch of a button, Click 6 is Motel 6's online bank of specially priced deals throughout the Motel 6 network.
Amenities Available at Every Motel 6 Location:
The promise of the best price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy-lodging brand. As a way of offering additional value at the touch of a button, Click 6 is Motel 6's online bank of specially priced deals throughout the Motel 6 network.
Amenities Available at Every Motel 6 Location:
- Kids Stay Free
- Pets Welcome
- Free HBO & ESPN
- Data Ports
- Free Local Phone
- Free Morning Coffee
Training & Support
- Complete prototype design
- Architectural, construction and renovation support
- Powerful marketing support and national advertising
- Competitive franchise and royalty fees
- Protected market territories
- Personalized operational support
- Initial training at our corporate headquarters
- Ongoing training on the field and online
- Adherence to fair franchising initiatives
- One-stop shopping for all purchasing needs
Why Motel 6?
Current Guest Ratings- Highest in brand awareness
- #1 Price Value Leader in segment
- #1 in “Very Likely to Return” ratings
More Advantages
- Locations in all states (except Hawaii) and Canada
- Average number of stays per year = 15 MILLION
- Average length of stay: 1.7 nights
- Average guests per stay: 1.5
- Over 11 MILLION visits per year to motel6.com
- Our corporate properties with 70 rooms or less have an average occupancy of 75% with an ADR of approximately $48.00
- Our typical 112- room corporate properties have an average occupancy of 67% with an ADR of approximately $42.00
- Highly successful National ad campaign
- Initial and ongoing training at the Accor Académie
- 1-800 Reservation System – a single image system that maximizes contribution opportunities for franchisees as well as corporate properties
- Buying Power – through ANA Procurement, including our online Accor Marketplace System, at no extra cost to our franchisees. E-pro provides our franchisees the convenience of one stop shopping for all their furnishings and supplies
- Our franchisees also earn rebates when they shop with certain of our nominated suppliers
- Click 6® - Special room discount program only available at motel6.com. Properties have the opportunity to participate whenever they need the business and at the discount rate they feel appropriate (typically 10%-15%, but no less than 5%)
- Pet Friendly
Are You a Good Fit for Motel 6?
Prototype Requirements
Approximate cost to build our new prototype is $44,000—$49,000 per room; this is an average cost and does not include land or extensive costs due to location of project (i.e. labor expenses, shipping). The cost per room includes: FF&E, Construction costs, Architectural fees, Permits, and Pre-construction costs.
Fees
Franchise Fee: A one-time fee of $25,000
Royalty Fees: 4% of gross room revenue
Marketing Fees: 3.5% of gross room revenue
Approximate cost to build our new prototype is $44,000—$49,000 per room; this is an average cost and does not include land or extensive costs due to location of project (i.e. labor expenses, shipping). The cost per room includes: FF&E, Construction costs, Architectural fees, Permits, and Pre-construction costs.
Fees
Franchise Fee: A one-time fee of $25,000
Royalty Fees: 4% of gross room revenue
Marketing Fees: 3.5% of gross room revenue
