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Max & Erma's RestaurantsA Better Place to Eat |
Business Type
FranchiseMin Liquid Capital
$500,000 to $1,000,000Total Investment
$800,000 to $2,700,000Required Net Worth
$3,000,000Number of Units
101In Business Since
1972* For Current Info See:
Franchise Disclosure Document
Overview
Products & Services
Training & Support
Real Estate
Our Real estate staff, with over 25 years of experience, is skilled at evaluating potential restaurant sites.
Design and Construction
Max & Erma's takes pride in creating a building design that fully supports our unique character. We have translated that design to a number of floor plans that can be adapted to many sites and anticipated business conditions. We also have experienced a great success in designing locations for non-traditional sites that produce outstanding results, for example, Airports and Hotels. Our designers and construction project managers will work in concert with your architect and contractor to translate our design criteria and expedite construction of your building. In 2006, we introduced our new prototype which has been well received by our loyal guests and has brought great success.
Training
People learn through doing, and our team of certified trainers is skilled in teaching our system in a manner that accelerates learning and promotes retention. We provide all Strategic Partners with a complete set of manuals that describe and explain how to implement our systems, procedures, and food and service standards.
Operations Support
Our Franchise Area Directors are experts at managing the P&L and achieving below the industry-average food cost, despite our made- from-scratch preparation methods.
Marketing
As a Max & Erma's Strategic Partner, you will have the complete support of our Marketing Department. A member of our marketing team is assigned to your group. Together with your Marketing Manager, you will create a marketing plan geared toward building sales. In addition, our print and electronic advertising programs are ready to be used in your market.
Are You a Good Fit for Max & Erma's Restaurants?
INDIVIDUAL APPLICANT
Criteria:
- Previous Restaurant Ownership Experience
- Minimum Net Worth of $3 Million
- Minimum Liquidity of $1 Million (30% liquid investment required for first location)
CORPORATE APPLICANT
Criteria:
- Previous Restaurant Ownership Experience
- Business Net Worth of $5 Million
- Minimum Liquidity of $500,000 per restaurant to be developed