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 | Max MuscleKnowledge. Performance. Results. |
Business Type
FranchiseMin Liquid Capital
$50,000Total Investment
$158,000 to $291,200Required Net Worth
$75,000Number of Units
92In Business Since
1991* For Current Info See:
Franchise Disclosure Document
Overview
Many of our store owners tell us that it's Max Muscle's products and reputation for great service that helps them flex their entrepreneurial muscle. Our sports nutrition supplements are renowned in the industry and with our customers for their high quality and level of purity. Celebrities, pro athletes and fitness enthusiasts endorse Max Muscle products. We produce and distribute products in the following categories:
- Protein Powders
- Muscle Optimizers
- Energy & Weight Loss
- Meal Replacements
- Lean
Muscle Gainers
- Repair & Recover
- Athletic Apparel
Max Muscle stores have also earned a reputation for being a source of hard-to-find products. Beyond the supplements we manufacture ourselves, our goal is to promote and carry only safe, effective products being produced by legitimate companies.
Max Muscle customers come from all walks of life and include men, women, young adults, everyday fitness enthusiasts, and bodybuilders. The one thing that all our customers have in common - and something that keeps them coming back to Max Muscle stores- is they appreciate our employees' reputation for providing a high level of service and knowledge. As a franchise owner, we'll keep you abreast of the latest product and technology developments, so you can keep your customers informed. Our popular MaxFormation Fitness Quest is another way we motivate and educate our customers to reach and sometimes surpass their fitness and weight loss goals.
We've also received accolades for Max Sports and Fitness, our popular monthly magazine designed to educate and keep customers - and potential customers - informed. Thanks to the magazine's reputation for informative articles, expert advice and celebrity/pro athlete interviews, distribution of Max Sports and Fitness has increase to almost 100,000 per month.
Products & Services
Whether it’s body building, losing weight, or simply dedicating yourself to a healthier lifestyle– Max Muscle provides the best products and services to feed your passion.
Our sports nutrition supplements are renowned in the health and fitness industry and with our customers for their high quality and level of purity. Beyond the supplements we manufacture ourselves, at Max Muscle, we are committed to promoting and carrying only the safest, most effective products.
But supporting your health and fitness goals doesn’t stop there. We also provide expert advice through our award-winning monthly magazine, Max Sports and Fitness, our MaxFormation Fitness Contest, as well as cutting-edge fitness apparel to keep you comfortable and looking great.
Because at Max Muscle, feeding your passion is our top priority.
Training & Support
At
Max Muscle, we value our employees and franchise owners and understand that our
success depends on your success. We make it even less intimidating by offering
a comprehensive initial training program for you and your store manager at our
company's California
headquarters. Training topics include:
- Certification as a Sports Nutritionist
- Inventory Control
- Ordering Procedures
- Operations Manual Review
- Product Knowledge
- Competitive Information
- Accounting and Business Concepts
- Marketing
- Proprietary software
- In-Store fitness consultations
Once you're up and running, the Max Muscle ongoing support will be there for you. Ongoing support and training services include access to advice and consultation on:
- New products and suppliers
- Business methods updates and information
- On-site assistance
- National, regional or local workshops and conventions
We'll also create a customized Max Muscle Franchise Marketing Plan (FMP). The FMP is a blueprint to the marketing ideas and programs that have generated the highest amount of return for your center. The FMP outlines how to efficiently drive customers to your Max Muscle store.
- Your own Max Sports & Fitness Magazines
- The MaxFormation™ Fitness Quest
- Your Store Marketing Account (SMA)
- Event Marketing and Participation
- Cross Promotions and the Local Business Referral Program
- Customer Loyalty and Retention Programs
- Ideas for in-store events and demo days
- Easy and convenient ordering of promotional items such as Max Muscle t-shirts with your store contact information
- Local Advertising Program
Why Max Muscle?
This
franchised business system has demonstrated that it is “a company whose time
has come”. It is VERY well positioned to become THE dominant commercial force
in sports nutrition, weight loss, and all around general fitness. It has a game
plan for the future, and THE GOOD NEWS is that this company is willing to share
its future with its franchisees. And, the company is “on its way up”, so it is
a great time to study it.
Max
Muscle® offers three different levels of entry into its growing enterprise,
i.e.
- Single store location,
- Multiple-store locations
- Regional Director areas
All
three offerings are rewarding and tailored to a person’s situation and dream.
And, EACH offering has its own set of qualifying requirements. This last option
permits the owner to build his/her own “Max Muscle® empire” throughout a large
metropolitan area or even a state. By approaching your exploration of Max
Muscle® together, we will assist you with what to look for in a successful
franchise, and you can share with me what you are seeking personally,
financially, and professionally. Over the next couple of months, we will know
if this business will work for you and vice versa.
Are You a Good Fit for Max Muscle?
You
think you want to change your life, but you're still not quite sure. Becoming a
franchise owner may be one of the biggest decisions you make in your lifetime,
and you want to weigh it carefully. If you're still wondering whether Max
Muscle is the franchise for you, ask yourself some questions:
- Are
you interested in running your own business?
- Do
you enjoy networking with people in your community?
- Do
you have a passion for health and fitness?
- Do
enjoy helping people?
- Do
you enjoy working hard and reaping the rewards of your efforts?
- Are
You Ready to Change Your Life?
