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![]() | Maui TacosMexican Surf Grill |

Business Type
FranchiseMin Liquid Capital
$100,000Total Investment
$300,000 to $550,000Required Net Worth
$500,000Number of Units
11In Business Since
1993* For Current Info See:
Franchise Disclosure Document

Overview
To our franchisees, this unique brand positioning represents a marketable competitive advantage with an opportunity to distinguish your restaurant from fast food and mom-and-pop Mexican eateries. Internationally acclaimed Hawaiian chef and restaurateur Mark Ellman opened the first MAUI TACOS® in Napili, Maui in 1993. The store opened with rave reviews worldwide and was quickly followed by seven more locations opening in Maui, Oahu and the Big Island.
The legend continues today with MAUI TACOS® serving up delicious food with “Mauitude” across the mainland.
Products & Services

As the sun set on the Pacific, Chef Ellman knew what he wanted to do. He went to work and in 1993 he opened the first MAUI TACOS® restaurant, in Napili, Maui. “I set out to create a restaurant fusing traditional Mexican fare with the exotic flavors from the Hawaiian Islands”. The successful result was MAUI TACOS®.
Training & Support

Construction
MAUI TACOS® offers prototypical layouts, designs and plans that can be tailored to your site. We have built relationships with architects and contractors across the country and we have negotiated the costs in order to reduce your investment. If you have your own infrastructure, you may use your own architect and contractor (after our approval) for the construction of your restaurant. We will assist you in this process.
Training
We offer a comprehensive training program consisting of both classroom and hands-on training in an operating MAUI TACOS® restaurant. Our training covers many facets of operating a business such as marketing, accounting, hiring policies and procedures, cash management, customer relations, and other critical business matters. Our Operations, In Store Training, Opening, and Marketing manuals are yours to continue to use and are continually updated with the latest information that can assist you.
Opening Support
Shortly before you open your first MAUI TACOS®, we will be at your store and provide one week of support to ensure that you are prepared to open, provide training for your employees, and help make certain that the opening goes smoothly. We will also assist you with a full compliment of marketing programs to generate excitement about your opening.
Marketing and Advertising
MAUI TACOS® suggests overall marketing, advertising, merchandising, and public relations programs for franchisees, advertising cooperatives and individual locations. Each program is designed to support franchisees in successfully promoting their restaurants.
Communications
You are kept informed of the latest developments in the company through regular communiqués, and you have access to our 1-888-MAUI-TACOS toll-free phone line.
Ongoing Operational Support
Even with intensive training, questions will arise. We are always available to give you practical advice. We will provide advisory and consulting services as well as make routine visits to your store to assist you in all aspects of your restaurant development, operations and marketing.
Why Maui Tacos?
Recognized by "Nation's Restaurant News" as a Hot Concept winner, MAUI TACOS® is "A Vacation You Can Eat™". Hawaiian BBQ pork burritos, fresh fish tacos, chicken enchiladas, mango salads, pineapple salsa and coconut flan are just a taste of the itinerary. MAUI TACOS® combines a cool, hip and laid back dining experience, with exceptional food and the spirit of aloha. When you visit a MAUI TACOS®, you land on an island paradise where you'll find a fusion of fresh Mexican foods paired with the exotic tastes of Hawaii.
Are You a Good Fit for Maui Tacos?

At this time, single and multi-unit franchise opportunities are available in the United States. Once approved, you will sign an individual Franchise Agreement and if qualified, an Area Development Agreement which gives you the right to develop multiple restaurants within an exclusive geographical territory. Internationally, MAUI TACOS® is offering Master Franchise Licenses to specific target market countries. In addition to traditional end-cap and stand-alone locations, MAUI TACOS® are found in the world's finest beaches, malls, airports and universities.
All qualified Entrepreneurs with a proven track record of success encouraged to apply.
Total Net Worth and Liquid Assets Qualifications (can be partners' combined net worth)
- Net Worth: $500,000USD
- Liquid Assets: $100,000 USD