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![]() | Long John Silver'sWorld's most popular quick-service seafood chain |

Business Type
FranchiseMin Liquid Capital
$360,000Total Investment
$1,290,000 to $3,088,000Required Net Worth
$1,000,000Number of Units
1,203In Business Since
1969* For Current Info See:
Franchise Disclosure Document

Overview
Yum! Brands, Inc., based in Louisville, Ky., is the world's largest restaurant company in terms of system restaurants with over 34,000 restaurants in over 100 countries. We are looking for energetic new franchisees to share our purpose and passion for Customer Mania by putting a Yum! on customers' faces around the world!
Products & Services

Long John Silver's® is the world's most popular quick-service seafood chain with more than 1,200 restaurants worldwide and more than 200 additional points of distribution in Yum! Brands, Inc. multibrand restaurants.
Long John Silver's specializes in batter-dipped fish, chicken and shrimp, along with fries, cole slaw and hushpuppies. The chain serves nearly four million customers each week.
In May, 2002, Long John Silver's was acquired by Yum! Brands, Inc. (NYSE:YUM), joining a family of restaurants that number more than 33,000 units in more than 100 countries and territories. Long John Silver's, along with Taco Bell, Pizza Hut, KFC and A&W Restaurants make Yum! Brands, Inc., the world's largest restaurant company in terms of system units.
Inspired by Robert Louis Stevenson's classic book Treasure Island, the company was founded in 1969. This response to growing consumer demand for quick-service seafood was met with overwhelming acceptance. Today, you'll find Long John Silver's locations are bold, modern restaurants featuring a menu that meets the taste of today's consumers.
Increasingly, Long John Silver's is being paired with other Yum! Brands, Inc. restaurants in multibrand locations. The multibrand concept provides consumers additional menu choice in one restaurant. Long John Silver's multibrand partners include A&W All American Food, KFC and Taco Bell.
Stop by your nearest Long John Silver's today, and enjoy the opportunity to "Get Coastal" with the world's most popular seafood restaurant chain.
Long John Silver's specializes in batter-dipped fish, chicken and shrimp, along with fries, cole slaw and hushpuppies. The chain serves nearly four million customers each week.
In May, 2002, Long John Silver's was acquired by Yum! Brands, Inc. (NYSE:YUM), joining a family of restaurants that number more than 33,000 units in more than 100 countries and territories. Long John Silver's, along with Taco Bell, Pizza Hut, KFC and A&W Restaurants make Yum! Brands, Inc., the world's largest restaurant company in terms of system units.
Inspired by Robert Louis Stevenson's classic book Treasure Island, the company was founded in 1969. This response to growing consumer demand for quick-service seafood was met with overwhelming acceptance. Today, you'll find Long John Silver's locations are bold, modern restaurants featuring a menu that meets the taste of today's consumers.
Increasingly, Long John Silver's is being paired with other Yum! Brands, Inc. restaurants in multibrand locations. The multibrand concept provides consumers additional menu choice in one restaurant. Long John Silver's multibrand partners include A&W All American Food, KFC and Taco Bell.
Stop by your nearest Long John Silver's today, and enjoy the opportunity to "Get Coastal" with the world's most popular seafood restaurant chain.
Training & Support

Each brand has Franchise Business Coaches and/or Franchise Business Leaders to provide business insight and instruction. Your coach/leader will keep you abreast of important business initiatives, organize key regional training activity, and be your primary point of contact.
Franchisee Training
Yum! enlists each new franchisee in 12-16 weeks of training. A fee may be charged for the training activity, and franchisees are responsible to staff their restaurants and train the restaurant crew.
Yum! University
Yum! University is the management and development arm of Yum! Brands, Inc. Yum! University’s global curriculum covers wide-ranging subjects like:
- HR College
- Leading Change
- Coaching Leaders
- Ops College
- Multibrand Operations
- Development College
- Finance College
All franchisees have the opportunity to attend Yum! University courses. A fee may be a charged for some courses.
Why Long John Silver's?
Multibranding The Power of Two!
Yum! Brands is the worldwide leader in Multibranding, offering consumers more choice, convenience and value at one restaurant location by combining two of our great brands under one roof.
Multibranding is changing the landscape of the quick-service food industry in the United States. Yum! Brands has more than 3,400 company and franchise-owned multibrand restaurants worldwide (Q3 2006).
For example, the power of KFC + Taco Bell=
Yum! Brands is the worldwide leader in Multibranding, offering consumers more choice, convenience and value at one restaurant location by combining two of our great brands under one roof.
Multibranding is changing the landscape of the quick-service food industry in the United States. Yum! Brands has more than 3,400 company and franchise-owned multibrand restaurants worldwide (Q3 2006).
For example, the power of KFC + Taco Bell=
- Two National Media Budgets
- Two Category Leading Brands
- Two Menus can broaden the customer appeal and have the potential to increase average check size.
- Complementary dayparts can bring more customers to the restaurant throughout the day.
- Multibrand opportunities exist across America. We are looking for new franchisees to bring our big brands to more customers.
Are You a Good Fit for Long John Silver's?

While Yum! franchising is a fantastic opportunity for many, it may not be for everyone. Have a look at the following criteria to see if Yum! is right for you:
Do you have capital to grow?
- Personal Net Worth of $1mm
- Liquidity of $360m
- Endorsed financial plan for future development
Do you have a passion for operations?
- Quick-service restaurants are a “hands-on” business
- We need operators that are customer focused and pay attention to details
- Foodservice experience is important. If you don't have it, you will need to hire an experienced leader
Are you committed to building people capability?
- A commitment to management and team training
- An infrastructure that supports multiple restaurant ownership
Initial Franchise Fee: $70,000.