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![]() | IM=X Pilates StudioCapitalize on the growth of pilates, yoga and back wellness with our franchise system. |

Business Type
FranchiseMin Liquid Capital
$30,000 to $70,000Total Investment
$60,000 to $150,000Required Net Worth
$50,000Number of Units
22In Business Since
1994* For Current Info See:
Franchise Disclosure Document

Overview
IM=X stands for Integrated Movement Xercize. It's an elite fitness formula
that marries the muscle toning and lengthening benefits of pilates with
elements of strength and cardio training to increase flexibility, endurance
and muscle tone, while strengthening the spine and abdominal core.
Pilates was developed 70 years ago and IM=X® updates its concepts and practice reflecting the newest research on fitness and rehabilitation. For this reason, IM=X has been described as "next evolution of Pilates". The original Pilates Method was created by Joseph H. Pilates beginning in the 1930's and culminating in the 1950's -- when he was training the dance community in NYC. Although traditional pilates is a great workout system, IM=X Pilates adds resistance and cardio training so that you can receive all of the benefits in one program. The IM=X sequences are more fatigue oriented and the "choreography" focuses on addressing the strength of muscle synergies through innovative program options: Stretch, Cardio, Abs, Upper Body, Lower Body, Interval Training, Pre/Postnatal, Golf/Tennis, etc.
Pilates was developed 70 years ago and IM=X® updates its concepts and practice reflecting the newest research on fitness and rehabilitation. For this reason, IM=X has been described as "next evolution of Pilates". The original Pilates Method was created by Joseph H. Pilates beginning in the 1930's and culminating in the 1950's -- when he was training the dance community in NYC. Although traditional pilates is a great workout system, IM=X Pilates adds resistance and cardio training so that you can receive all of the benefits in one program. The IM=X sequences are more fatigue oriented and the "choreography" focuses on addressing the strength of muscle synergies through innovative program options: Stretch, Cardio, Abs, Upper Body, Lower Body, Interval Training, Pre/Postnatal, Golf/Tennis, etc.
Products & Services

IM=X, founded in 1996, has developed eight instructor certifications
and over 50 choreographed workouts. The scientific principles and
education behind IM=X® is based on the research of the last two decade and is unique to the pilates industry. In
many ways, IM=X picks up where J.H. Pilates left off. We now know that
low impact muscle toning is healthier for the joints, and the spine
stabilization system needs to be aligned and fit. The IM=X® Pilates Program is a wonderful evolution of the original Pilates system. IM=X can be targeted to specific populations (i.e. athletes, seniors, back pain,
pregnancy...); or tailored for a specific focus (i.e. Lower Body
Workout, Interval Training Workout, Stretch Workout, Basics, Upper Body
Workout and more...) The variation within the IM=X® Pilates makes it possible to address everyone from the "couch potato" to the professional athlete.
Training & Support

- Confidential Operations Manual
- Architectural Design Manual
- Post-Rehabilitative Programs for Back Wellness
- Web Integrated Software
- Quality Control and Review Course Guides
- IM=X Marketing Plan
- Certification Manuals & DVD/Videos
- Preferred Vendor Relationships
- Website for your business
- Comprehensive Business Training
Why IM=X Pilates Studio?

Studio Website Development. We create a comprehensive website for you to market your services and provide valuable information to your customers about the program and class offerings. The IM=X Pilates Studio website brings immediate credibility to your business by including quotes from national press on the effectiveness of the IM=X Pilates workouts.
Protected Marketing Area on the Web. Here you will find many of the tools that you need to operate your business right at your fingertips:
- MARKETING: a variety of brochures, price cards, fliers, postcards, press releases, signs and ads for your studio.
- STUDIO DOCUMENTS: History Form, Fitness Goals Form, Studio Lead Sheet, Workout Guides, Staff Work-study Form, Medical Referral Form, Membership Contracts and more.
- CUSTOM STUDIO DOCUMENTS: Gift Cards, Stationery and other promotional items that can be customized for your studio.
- MERCHANDISING OPPORTUNITIES: Order clothing, DVDs, mats and other items for retail to your customers.
Are You a Good Fit for IM=X Pilates Studio?
The initial franchise fee for an Express Model IM=X Pilates Studio is $18,000 and $24,000 for a Full Model. Depending on the amount of equipment you purchase, your start-up costs will be approximately $50K-$160K.