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 | Houlihans Restaurants |
Business Type
FranchiseMin Liquid Capital
$500,000Total Investment
$1,600,000 to $4,300,000Required Net Worth
$2,000,000Number of Units
84In Business Since
1972* For Current Info See:
Franchise Disclosure Document
Overview
Houlihan’s
is a stylish, casual restaurant and bar with an indie mentality. We reach out to adults who believe they are
hip and want a sense of
adventure in their dining experience. Committed to originality, quality, and forward style, Houlihan’s
delivers on-trend drinks and
new tastes along with updated classics to give our adult audience a chance to be daring.
At Houlihan’s, we pay attention to what our guests want rather than what our competition is doing. As guest’s tastes evolve, we’re there to deliver a relevant experience in every way, from our food to our service style. Heavy on style and design, the Houlihan’s atmosphere is adult-oriented. From our custom playlist of indie music to the eclectic art on the walls, our cool, adventurous atmosphere makes Houlihan’s a destination. It’s something out of the ordinary – a place where you can eat, drink, talk, flirt, and feel like you’ve left the world for a few hours.
At Houlihan’s, we pay attention to what our guests want rather than what our competition is doing. As guest’s tastes evolve, we’re there to deliver a relevant experience in every way, from our food to our service style. Heavy on style and design, the Houlihan’s atmosphere is adult-oriented. From our custom playlist of indie music to the eclectic art on the walls, our cool, adventurous atmosphere makes Houlihan’s a destination. It’s something out of the ordinary – a place where you can eat, drink, talk, flirt, and feel like you’ve left the world for a few hours.
Products & Services
Culinary innovation is a large part of our heritage, and our scratch kitchen is one of the things that truly differentiates us in the casual dining arena. We make 95% of our food from scratch on the premises every day using only the finest ingredients to make our homemade soups, dressings, breads, desserts, and sauces. Couple this with our forward thinking menu selections, and you’ll find a unique blend of flavor, intense ethnic foods and popular traditional favorites to satisfy virtually any taste.
The bar is legendary, and it’s the best place to feel the great energy of Houlihan’s. Our bar strategy unites pop culture, trendy premium brands and vendor insights to produce an enviable 20%+ bar mix. We encourage trial, sampling and fun by offering wine flights and mini martini flights. Our signature cocktails are Luxe bar offerings, and we boast a wine list that features popular and emerging wines from boutique vineyards.
The bar is legendary, and it’s the best place to feel the great energy of Houlihan’s. Our bar strategy unites pop culture, trendy premium brands and vendor insights to produce an enviable 20%+ bar mix. We encourage trial, sampling and fun by offering wine flights and mini martini flights. Our signature cocktails are Luxe bar offerings, and we boast a wine list that features popular and emerging wines from boutique vineyards.
Training & Support
We
want all of our partners to be supported and successful as they develop their
markets. Since our brand is what makes
us different from the rest, upholding it and executing our standards are
critical to the success of the restaurants.
We offer a comprehensive support package that includes everything from
marketing to operations and training,
recruiting, culinary, and IT.
Marketing
Our marketing fund is designed to maximize general public recognition of and creative development of the Houlihan’s brand. All advertising and marketing is generated by Houlihan’s in-house marketing group in cooperation with its advertising and marketing firms.
Operations and Training
Our partners understand that the success of their restaurants depends largely on their ability to execute our brand standards. As part of our restaurant opening support package, we provide a comprehensive initial management training program and a pre-opening training team to that offers in-store training for all staff members of your restaurant. Ongoing support includes operational inspections and feedback, written materials and advice for ongoing restaurant management.
Are You a Good Fit for Houlihans Restaurants?
As we expand our brand and develop new markets, we’re looking for sophisticated partners with experience in developing entire regional markets, not single restaurants. We’re targeting large, existing restaurant companies with market expertise who will be committed to our brand strategies and will partner with us to help achieve our goal of 20% growth rate per year.- Successful multi-unit restaurant operator in one or more of the top 75 MSA’s in the United States
- Comfortable in the role of a Houlihan’s Restaurant and Bar franchisee
- Established access to adequate growth capital and capital reserves
- Experienced multi-unit restaurant developer
- Market expertise – retail/restaurant real estate
- Growth constrained with current concept(s)
