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 | HomesteaderThe Publication for New Homeowners |
Business Type
FranchiseMin Liquid Capital
$3,300 to $22,000Total Investment
$3,300 to $22,000Required Net Worth
$10,000Number of Units
25In Business Since
1990* For Current Info See:
Franchise Disclosure Document
Overview
Publish a local edition of "The Homesteader" and sell advertising to the businesses
in your area, helping them get their message across to all the new homeowners
moving in. As a local publisher, you would hire a graphic artist and a printer
to produce your paper, and might hire sales reps and telemarketers to help
in your sales effort. We recommend that you run the business from your home,
although you might get an office if you run multiple territories. Multiple
territories might give you efficiencies in sales, marketing, graphics, and
printing. Each territory consists of a number of towns or zip codes. In assigning
a territory, we will discuss the local area with a prospective publisher to
determine shopping patterns, county lines, natural boundaries, etc. We try
to create our territories with a general population of 200,000-300,000. Mulitiple
territories can be purchased with additional time to develop.
We are currently offering local territories on very attractive terms. Buy your first territory for only $400 down, $3,000 after six months. The first six months are on a trial basis--if you do not like the business you can return all material to us, honor the agreement, agree not to compete with our concept, and you do not have to pay the $3,000 balance due on the fee. There is also a 10% royalty on ads sold after the six-month trial period. (Some states might have slightly different fee structures, depending on local regulations. Please contact us for further details.)
We are currently offering local territories on very attractive terms. Buy your first territory for only $400 down, $3,000 after six months. The first six months are on a trial basis--if you do not like the business you can return all material to us, honor the agreement, agree not to compete with our concept, and you do not have to pay the $3,000 balance due on the fee. There is also a 10% royalty on ads sold after the six-month trial period. (Some states might have slightly different fee structures, depending on local regulations. Please contact us for further details.)
Products & Services
"The Homesteader" is a monthly newspaper
that is direct-mailed to new homeowners. We give new homeowners
a free, two-year subscription to the newspaper. Each issue
includes articles of interest to newcomers, like home improvement
projects, decorating tips, antiques, movie reviews, restaurant
reviews, local travel, museums, and a community calendar.
We help new homeowners "settle in" to their new community.
Because the paper is free, we reach virtually every new
homeowner household in our target circulation area, making
us the most complete solution to reaching new homeowners.
Training & Support
We provide
initial training and a training manual, plus monthly editorial packages
which contain 25-40 camera-ready articles. Articles are available on
our members-only website in a monthly package. Previous months are also
available, and many past articles are accessible in our article
library. Many articles include art or photos. As part of our network,
you can also sell ads into other publications in our group and earn
commissions, or receive ads from other Homesteaders.
Two days of training are conducted at our office in Concord, Massachusetts. New publishers are strongly encouraged to come to Concord for training. There is no additional charge for training (other than your out-of-pocket expenses for travel, meals, and lodging.)
We spend one day focused on editorial and another on sales. Prior to training, we expect publishers to have read the pertinent sections of the Training Manual. There is also time for general or specific questions.
Once you start your business, we are available for questions and advice (within reason!) While most aspects of the business are discussed in the Manual, there are often unique problems or situations that develop locally which we are happy to advise on. Our members-only website also has most of the Manual online (searchable) plus other resources you can use, including examples of ads by category, marketing materials, and a frequenty-asked-question page.
Our monthly editorial packages have all types of articles, typically including home improvement, decorating, auto buying and care, children's activities, seasonal articles, cooking, health & fitness, antiques, movie reviews, etc. Local publishers are free to publish any articles we send. In addition, most publishers develop a few local articles including community calendars, restaurant reviews, local museums, daytrips, town histories or events, etc. We also provide regional articles in areas where we can produce an article that a few local publishers can use. And most of the articles we provide are also formatted for the page as a PDF to reduce your local graphics expense.
Two days of training are conducted at our office in Concord, Massachusetts. New publishers are strongly encouraged to come to Concord for training. There is no additional charge for training (other than your out-of-pocket expenses for travel, meals, and lodging.)
We spend one day focused on editorial and another on sales. Prior to training, we expect publishers to have read the pertinent sections of the Training Manual. There is also time for general or specific questions.
Once you start your business, we are available for questions and advice (within reason!) While most aspects of the business are discussed in the Manual, there are often unique problems or situations that develop locally which we are happy to advise on. Our members-only website also has most of the Manual online (searchable) plus other resources you can use, including examples of ads by category, marketing materials, and a frequenty-asked-question page.
Our monthly editorial packages have all types of articles, typically including home improvement, decorating, auto buying and care, children's activities, seasonal articles, cooking, health & fitness, antiques, movie reviews, etc. Local publishers are free to publish any articles we send. In addition, most publishers develop a few local articles including community calendars, restaurant reviews, local museums, daytrips, town histories or events, etc. We also provide regional articles in areas where we can produce an article that a few local publishers can use. And most of the articles we provide are also formatted for the page as a PDF to reduce your local graphics expense.
Are You a Good Fit for Homesteader?
If you have sales, marketing, publishing or business experience, take a look
at the low cost and high income potential of "The Homesteader" newspaper! We
have a FREE information package we send out, with no cost or obligation.
Included are a sample copy of The Homesteader and some marketing materials
we use to sell ads in the field. To request a package, send us an email with
your name, address, and phone number.
