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Homes & Land Affiliates |
Business Type
FranchiseMin Liquid Capital
$50,000Total Investment
$50,000 to $125,000Required Net Worth
$150,000Number of Units
308In Business Since
1972* For Current Info See:
Franchise Disclosure Document
Overview
With over 60 million magazines printed annually and distribution in
more than 15,000 communities throughout the United States and Canada,
Homes & Land is the choice for today’s leading real estate
professionals.
Homes & Land revolutionized real estate marketing by introducing the first full color pictorial magazines in the United States. Whether you are searching for a home locally or anywhere in North America, Homes & Land Magazine is the preferred source for real estate information.
What sets us apart?
Homes & Land revolutionized real estate marketing by introducing the first full color pictorial magazines in the United States. Whether you are searching for a home locally or anywhere in North America, Homes & Land Magazine is the preferred source for real estate information.
What sets us apart?
- Each Homes & Land franchise is operated by dedicated professionals who understand the needs of their local marketplace
- Our brand name recognition makes us the homebuyers preferred choice for real estate information
- Our toll-free magazine request line results in thousands of requests by homebuyers and sellers each week, creating greater exposure for your property.
- Targeted distribution in high traffic locations gets our magazine in the hands of thousands of buyers and sellers each and every day
- Direct mail distribution and client contact services puts you in front of specifically targeted consumers
- Broad Internet exposure through HomesAndLand.com, as well as other leading Web portals
Products & Services
Homes & Land is the foremost advertiser
of homes for sale in North America.
For nearly 35 years our quality publications
have helped connect top real estate
professionals with homebuyers and sellers.
Established in 1973, Homes & Land is a network of more than 340 magazines. Each year Homes & Land publishes approximately 63 million magazines covering thousands of communities across the United States and Canada. Our experience and scope have made Homes & Land one of the most recognized and trusted brand names in the real estate industry.
In addition to our print magazines, Homes & Land is a true Internet pioneer. We have been posting real estate listings online since 1992. Today, HomesandLand.com receives 1.1 million unique visitors per month, and our other online services are a vital part of the marketing program that we provide to our clients.
As a Homes & Land franchisee you will be granted an exclusive territory in which to sell advertising solutions to real estate brokers, agents, and other real estate service providers. Our products are viewed by the trillion-dollar real estate industry as both important and compelling. Successful franchisees are competitive, hard working professionals with the ability to follow our proven system. Success also means a solid future with the opportunity for great financial rewards.
Established in 1973, Homes & Land is a network of more than 340 magazines. Each year Homes & Land publishes approximately 63 million magazines covering thousands of communities across the United States and Canada. Our experience and scope have made Homes & Land one of the most recognized and trusted brand names in the real estate industry.
In addition to our print magazines, Homes & Land is a true Internet pioneer. We have been posting real estate listings online since 1992. Today, HomesandLand.com receives 1.1 million unique visitors per month, and our other online services are a vital part of the marketing program that we provide to our clients.
As a Homes & Land franchisee you will be granted an exclusive territory in which to sell advertising solutions to real estate brokers, agents, and other real estate service providers. Our products are viewed by the trillion-dollar real estate industry as both important and compelling. Successful franchisees are competitive, hard working professionals with the ability to follow our proven system. Success also means a solid future with the opportunity for great financial rewards.
Training & Support
Even though Homes & Land is an
established leader in the real estate
industry, many of our successful
franchise owners had no prior real
estate experience. Our extensive
training program teaches motivated
individuals everything they need to
know to be successful publishers.
Classroom Training
The primary objective of our classroom and field training is to help you analyze the market, develop the appropriate business strategy, sell to new clients, and generate profits. In addition, we make sure you are capable of publishing a quality magazine that is consistent with the high standards of the Homes & Land network.
Two full weeks of classroom training at our corporate office covers these topics:
Your Regional Manager will then join you in the exclusive market area to accomplish the following:
In addition, to help you get started we:
The support never stops. We have an ongoing series of communication, training, and networking opportunities:
Classroom Training
The primary objective of our classroom and field training is to help you analyze the market, develop the appropriate business strategy, sell to new clients, and generate profits. In addition, we make sure you are capable of publishing a quality magazine that is consistent with the high standards of the Homes & Land network.
Two full weeks of classroom training at our corporate office covers these topics:
- Introduction to the real estate industry
- Working with real estate professionals
- Marketing your business
- Learning the sales presentation
- Distributing the magazine
- Setting up the office
- Managing the business
Your Regional Manager will then join you in the exclusive market area to accomplish the following:
- Research and understand the market
- Analyze your distribution locations
- Fine-tune your sales presentation
- Make initial sales calls
- Network with prospects in the real estate community
In addition, to help you get started we:
- Build a minimum of your first three issues
- Provide production training in a classroom setting
- Provide initial production assistance in your office
The support never stops. We have an ongoing series of communication, training, and networking opportunities:
- Your Regional Manager is a continuing resource for marketing consultations and product information.
- Regional workshops and an Annual Business Conference
- A toll-free support line with consultants trained to answer technical questions
- New marketing materials to make selling pages even easier
- A quarterly newsletter filled with practical advice
- Continuing education on products and services relevant to the business through Homes & Land Online University
Why Homes & Land Affiliates?
The housing market is a trillion dollar industry. A record number of
houses have been sold over the last few years, and there are
approximately one million Realtors® who service homebuyers and sellers.
These Realtors® need the exposure that Homes & Land provides. One
of most rewarding aspects of being a Homes & Land Publisher is that
you help the members of your community fulfill their dream of finding
the perfect home.
Are You a Good Fit for Homes & Land Affiliates?
The franchise fee for a Homes & Land
franchise is $27,000. The total initial
investment will vary by market but an
approximate range is $50,000 to $125,000.
This includes the franchise fee, three
months of operating expenses, computers,
software, travel, furniture and supplies.
Further in the process, we can help you
evaluate what your initial investment will be.
When you make the decision to launch a Homes & Land franchise, you become a member of a special family. Successful publishers—from large markets to small— have much in common: They experience the pride of publishing their own magazine, they understand what it takes to make our business work, and they are more than willing to share their thoughts and opinions with prospective Homes & Land franchisees.
When you make the decision to launch a Homes & Land franchise, you become a member of a special family. Successful publishers—from large markets to small— have much in common: They experience the pride of publishing their own magazine, they understand what it takes to make our business work, and they are more than willing to share their thoughts and opinions with prospective Homes & Land franchisees.