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![]() | Guardsman FurnitureproThe Most Trusted Name in Furniture Care |

Business Type
FranchiseMin Liquid Capital
$10,000 to $25,000Total Investment
$7,000 to $25,000Required Net Worth
$50,000Number of Units
123In Business Since
1965* For Current Info See:
Franchise Disclosure Document

Overview
Guardsman was founded in 1915 in Grand Rapids, Michigan,
and has been a leader in the furniture protection industry
ever since.
In 2000, Guardsman was acquired by The Valspar Corporation of Minneapolis, Minnesota, bringing better service and stronger manufacturing capabilities to Guardsman's customers.
- Pioneered the development of retailer-applied fabric protection under the trade name Fabri-Coate®
- Sells furniture protection plans in the United States, Canada, the United Kingdom and Australia
- Selection of plans include single category (Leather, Fabric, Mattress, Case Good), and comprehensive protection programs - Gold-in-Home™ and Elite™ -- that protect several types of furniture under one plan
In 2000, Guardsman was acquired by The Valspar Corporation of Minneapolis, Minnesota, bringing better service and stronger manufacturing capabilities to Guardsman's customers.
Products & Services

Butter stains on the sofa in the Home Theater Room?
Juice stains on your Dining Room chairs?
Ink stain from that leaky pen on your recliner?
These are just some of the many problems a Guardsman FurniturePro is trained to service.
Wood Repair
Small dents in your coffee table?
Need an entire armoire refinished?
Scratches in your Dining Room table?
Guardsman FurniturePros are trained to handle all sizes of wood repairs.
Leather Repair
Scissor incident on your couch?
Wine stain on the ottoman?
Cigarette burn on your chair?
With an investment such as leather furniture, you hope to get a full lifetime of use. However, if a mishap occurs, don't drag it to the nearest dumpster - contact your nearest FurniturePro first!
Other In-Home Services
Guardsman FurniturePros have a wide range of skills that include:
- Kitchen Cabinet Refinishing & Renewal
- Structural Repairs to Furniture
- Stripping & Refinishing
- Many other Furniture Enhancements…
Training & Support

- One week initial training at Guardsman Headquarters Hands on technical workshops for leather, fabric and wood that includes:
- Easy steps for diagnosing damages
- Advanced repair techniques and simple procedures
- Color matching
- Creation of furniture finishes
- Profit-making product lines and how to use them
- Step-by-step technical manuals, videos, and DVDs
- On-going support through regional workshops, tech support hotline & franchisee network
- Business and Marketing training, including business operations manuals and marketing programs
- Brand identity package
Why Guardsman Furniturepro?
You can expect from Guardsman:
Guardsman & Valspar offers You:
- Straight-forward information regarding initial investment, royalties, and support
- Partnership with people that are in the business of providing furniture care
- Review of Guardsman business operations and franchise partnership
- Complete packet to help you make an informed decision
Guardsman & Valspar offers You:
- Financial strength and stability
- Guardsman's reputation for excellence and leadership
- Complete package from a single source - from professional products to technical support
- Established presence and history within the market
- Commitment to professional business operations
Are You a Good Fit for Guardsman Furniturepro?

- Residential
- Moving & Storage Companies
- Furniture Retailers
- Insurance Companies
- Government
- Hospitality
- Commercial
- Educational
Your Territory:
Protected territory containing household incomes in excess of $50,000