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Business Type
FranchiseMin Liquid Capital
$70,000Total Investment
$200,000 to $250,000Required Net Worth
$150,000Number of Units
70In Business Since
1976* For Current Info See:
Franchise Disclosure Document

Overview
The Fleet Feet Sports network is comprised of a group of highly
motivated entrepreneurs who are passionate about our business and our
community. Our goal is for each store to be successful in its
community. Franchise opportunities exist in all 50 states and we are
looking for qualified operators to join our team.
Fleet Feet Sports offers more than 30 years of experience, thorough
training, and a strong reputation as industry experts. People come to
Fleet Feet Sports for quality products and expert advice. Extensive
product knowledge and superior customer service set us apart from our
competition.
Products & Services

There’s a fit for each customer who walks through our doors, and we won’t stop until we find it. It’s the only way we know.
As a result, Fleet Feet, Incorporated is the industry leader in
franchising specialty footwear, apparel, and accessory stores focused
on lifetime fitness sports. We’ve combined the strengths of individual
entrepreneurship and cooperation to build a nationwide retail network
with a focus on people and community.
Fleet Feet Sports began as a single store in Sacramento, California, opened by Sally Edwards and Elizabeth Jansen in 1976. In 1980, the business partners responded to interest in the success of their store by offering franchises. Sally led Fleet Feet, Incorporated for the following thirteen years, building the number of stores nationwide and developing a corporate staff headquartered in Sacramento. Tom Raynor purchased Fleet Feet, Incorporated from Sally in 1993. Under Tom's leadership, the company has grown to a very successful network of stores throughout the country, which receive support from a corporate staff located in Carrboro, NC.
Fleet Feet Sports began as a single store in Sacramento, California, opened by Sally Edwards and Elizabeth Jansen in 1976. In 1980, the business partners responded to interest in the success of their store by offering franchises. Sally led Fleet Feet, Incorporated for the following thirteen years, building the number of stores nationwide and developing a corporate staff headquartered in Sacramento. Tom Raynor purchased Fleet Feet, Incorporated from Sally in 1993. Under Tom's leadership, the company has grown to a very successful network of stores throughout the country, which receive support from a corporate staff located in Carrboro, NC.
Training & Support

Programs focus on areas such as local marketing, inventory planning & controls, customer service initiatives, and relationships with your vendors. As part of the Fleet Feet Sports team you will benefit from a culture focused on providing great service to all of the key stakeholders in our success: Our customers, our franchisees, and our vendors. Some of the services available to our franchisees include:
- Direct access to your key inventory suppliers through our vendor management programs.
- A National Conference each summer which focuses on training in basic business and customer practices, and an opportunity to network with our key vendors, review new products, and network with fellow franchisees.
- Focused training in the areas of financial management, inventory controls, point-of-sale, apparel buying, footwear fit, and selling tactics.
- Assistance with apparel merchandising including an annual winter apparel conference focused entirely on driving growth in your apparel business.
- Continuous investment in the development of the Fleet Feet Sports brand, including national advertising and creative development available for all stores to use.
Why Fleet Feet Incorporated?

All new franchisees are taken through a six
month development process which encompasses training in our Carrboro
headquarters, as well as in-store training at existing franchises.
Prior to opening, new franchisees in training will also attend a
national conference of franchisees and vendors. Therefore, before your
store's doors open for business, you will have established
relationships with the national leadership teams of your most important
vendors as well as existing franchisees from all across the country.
All new franchisees are assigned a Corporate Franchise Development Specialist who will work with you from the initial signing of your franchise development agreement, through your opening day, all the way to your second anniversary. This person will lead you through our timeline for opening a store and then stay with you to help you through those first two critical years in business.
After your second anniversary and throughout your relationship with Fleet Feet Sports you will have access to the Fleet Feet, Incorporated operations staff who will continue to provide assistance to you on topics ranging from managing your growth to managing your expenses.
We recognize that Fleet Feet Sports is not right for everyone. However, if you are a dynamic, hardworking individual who appreciates having a plan to follow and a team to support you, we might be the right match for you.
All new franchisees are assigned a Corporate Franchise Development Specialist who will work with you from the initial signing of your franchise development agreement, through your opening day, all the way to your second anniversary. This person will lead you through our timeline for opening a store and then stay with you to help you through those first two critical years in business.
After your second anniversary and throughout your relationship with Fleet Feet Sports you will have access to the Fleet Feet, Incorporated operations staff who will continue to provide assistance to you on topics ranging from managing your growth to managing your expenses.
We recognize that Fleet Feet Sports is not right for everyone. However, if you are a dynamic, hardworking individual who appreciates having a plan to follow and a team to support you, we might be the right match for you.
Are You a Good Fit for Fleet Feet Incorporated?
At Fleet Feet, Incorporated we are dedicated to
opening successful, profitable businesses with long-term potential. In
order to help ensure success, we have high standards for our franchise
candidates. To find those potential franchisees who will fit best
within our system we look for some of the following characteristics:
Additionally we expect our candidates to be able to fulfill the following requirements:
- A dedicated focus on the customer and a commitment to customer satisfaction.
- Strong interpersonal skills and the ability to interact with others in a positive manner.
- A capacity to be accountable for personal actions.
- The ability to contribute to the growth and development of others.
- The ability to self-manage.
Additionally we expect our candidates to be able to fulfill the following requirements:
- Financing: We do not believe in 100% financing for our franchises; we prefer a firmer initial position. We recommend at least 1/3 of total projected costs available in cash, an additional 1/3 in the form of a traditional loan, with the remainder accessible in the form of a line of credit or equity loan.
- Franchise owners will work in their stores. We are not looking for investment or absentee owners. Our owner-operators bring a distinct competitive advantage to our business model.
- Adoption of Fleet Feet Sports “best practices” and a commitment to our proprietary initiatives.
- A willingness to embrace change and to always position your business on the cutting edge of service-oriented retail.