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Damon's International

It All Comes Together At Damon's Grill

Business Type

Franchise

Min Liquid Capital

$500,000

Required Net Worth

$1,000,000

Number of Units

147

In Business Since

1979

* For Current Info See:

Franchise Disclosure Document

Overview

Join a growing brand and enjoy the benefits of a great restaurant heritage and a strong and committed management team. Built upon a strong reputation for excellent barbecued ribs and outstanding entertainment in a unique dining environment, Damon's Grill is one of the industry's most distinctive casual theme restaurant concepts with high energy and great food.

Damon's Grill has several lucrative territories available to experienced restaurant professionals who can demonstrate financial and operating capabilities.

Products & Services

Damon's International a franchise opportunity from Franchise Genius

With more than 80 company and franchised locations worldwide, Damon's International, Inc., is a leading full-service, casual dining restaurant concept that emphasizes prime rib, grilled steaks, chicken, seafood, salad and Damon's award-winning ribs. Guests enjoy a quiet dining room or Damon's high-energy Clubhouse that features DTV, a proprietary, state-of-the-art multi-screen entertainment system offering sports, network programming and interactive games.

Founded in 1979, Damon's International, Inc., is headquartered in Columbus, Ohio.

Training & Support

As a franchisee in the Damon's system, you will have the benefit of our more than 20 years of operations in the restaurant industry. We believe that the integrity and consistency of our system is the core of Damon's success, and those qualities start with the support you receive from all areas of our Corporate Office team. Your opportunity for success is greatly increased because of our ongoing commitment to provide you, your people and your restaurant with a comprehensive approach to development, training and operations support.

Real Estate/Development
Our Commitment: To assist our franchisees during the transition from development to training and operations; and to diligently pursue, negotiate and approve the highest quality restaurant sites through the use of trade area analysis, demographic modeling and contacts with a network of local brokerage firms.

SUMMARY OF FRANCHISOR'S SUPPORT:

Assist in site selection for the franchisee's first and all subsequent restaurant locations
Comprehensive site approval process
Assistance in negotiating lease or purchase agreements
Trade area analysis and demographic modeling
Site plan analysis
Assistance with set up of accounting files through various models, software programs (Peachtree, Quick Books) and out-sourcing

Construction
Our Commitment: To provide support to the franchisee throughout the construction process through site visits, architectural support and construction knowledge and assistance.

SUMMARY OF FRANCHISOR'S SUPPORT:

Architectural assistance
General Contractor suggestions and review assistance
Assistance with reviewing and monitoring construction costs
Complete equipment specifications and approved vendor lists
Construction manual and sign specification manual
Available set of prototype building plans

Franchise Operations
Our Commitment: To protect and enhance the Damon's brand for the good of our system and continue to provide value to our community of Franchisees.

SUMMARY OF FRANCHISOR'S SUPPORT:

Weekly, for a period of 10 weeks after store opening, the Franchise Business Consultant will call your operator to review sales, cost of sales and labor cost information
Your Franchise Business Consultant will visit your restaurant a minimum of once per quarter
Every quarter your Franchise Business Consultant will review the overall status of your operations
An inspection of your restaurant will be conducted at least two times per year (the minimum acceptable inspection score is 80%)
A facilities inspection will be conducted annually by the Franchise Business Consultant

Training
Our Commitment: To support, through our people, continuous development, in order to build pride and optimize success. Ensure that our franchisees attract and maintain the optimum number of quality of people to meet their sales, profit and development objectives. To consistently exceed the expectations of our franchisees (i.e., the internal guest).

SUMMARY OF FRANCHISOR'S SERVICES:

Develop, maintain and administer all Management and hourly/position specific development training programs
New Management skill development systems
On-going Management Development via competency reviews, future classes and seminars
Maintain the "Star Trainer" program
New and subsequent store openings coordination
Consulting services regarding training / development needs; diversity, interpersonal skills, communication skills, organizational development, etc.
Hourly team member training systems; i.e., manuals, videos, NTN (National Trivia Network), position guides, etc.
Special development needs - assessment & possible implementation
Training materials fulfillment services

Why Damon's International?

Purchasing
Our Commitment: To provide our franchisees with the highest-quality products at the lowest possible price using the most effective and efficient means of distribution.

SUMMARY OF FRANCHISOR'S SERVICES:

Negotiate contract purchases
Manage all forward buying programs to maintain below market pricing
Manage all aspects of the distribution program, including the following:
Pricing Structure
Delivery Requirements
Payment Terms
Service Levels

Marketing
Our Commitment: To serve as a consulting liaison between Damon's Restaurants, Inc. and the franchise community. Our goal is to generate new guests and more frequency of visits from our regular guest base. We accomplish this by building greater recognition of the Damon's brand name in the minds of our target consumer.

SUMMARY OF FRANCHISOR'S SUPPORT:

Consultation on corporate and local restaurant marketing programs
Local restaurant marketing manual
Assistance with advertising proposals and media placement
Creative development of marketing materials for system-wide promotions
Creative development of system-wide television and radio spots
Creative development of system-wide menu materials
Management of Web site
Assistance with DirecTV and NTN (National Trivia Network) contracts and pricing
Coordination of monthly Marketing-On-Hold program

Research & Development
Our Commitment: To develop new and innovative products which exceed our guests' expectations.

SUMMARY OF FRANCHISOR'S SERVICES:

New product development
Improve and evaluate existing products and recipes for both quality and labor-saving ideas
Evaluation of alternative suppliers of existing products to match or improve quality, pricing and consistency
Assure that all manufacturers' specifications are followed

Finance/MIS
Our Commitment: To develop and maintain appropriate financial reporting systems that measure and analyze operating and financial results, and safeguard company assets.

SUMMARY OF FRANCHISOR'S SERVICES:

Reporting and analysis
Development and maintenance of computer systems
Development of Point Of Sale (P.O.S.) systems
Development of reports to enhance operational and administrative efficiency
Maintenance of company hardware and software
Assist franchisees in obtaining financing
Negotiate contracts and maintain group plans such as: Group Life & Medical Insurance, 401 K programs, Credit Card fees, etc.

Are You a Good Fit for Damon's International?

Damon's Grill has several lucrative territories available to experienced restaurant professionals who can demonstrate financial and operating capabilities. Markets available in the U.S. can be found in the Northeast, Midwest and Southeast. Seed stores opportunities are present in select markets where company-owned-and-operated restaurants currently exist.

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