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 | Baskin-Robbins |
Business Type
FranchiseMin Liquid Capital
$100,000Required Net Worth
$300,000Number of Units
4,704In Business Since
1950* For Current Info See:
Franchise Disclosure Document
Overview
For almost 60 years, we've been creating irresistible treats to make you smile and feel good.
The Baskin-Robbins franchise opportunity offers rewarding potential. Consider the pleasure of being in business for yourself but not by yourself: the security of joining an innovative network with more than 60 years of QSR and franchising experience, the power of one of the world's most admired and recognized organizations. Come and see what franchising with Baskin-Robbins is all about.
The Baskin-Robbins franchise opportunity offers rewarding potential. Consider the pleasure of being in business for yourself but not by yourself: the security of joining an innovative network with more than 60 years of QSR and franchising experience, the power of one of the world's most admired and recognized organizations. Come and see what franchising with Baskin-Robbins is all about.
Products & Services
For over 60
years we've been delighting customers with our irresistible treats and
are now the world's largest chain of ice cream specialty shops, with
more than 5,600 retail shops in 40 countries.
Burt and Irv strongly believed people should have choice, so they offered 31 flavors - one for every day of the month. And they believed people should be able to try any flavor without cost - a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavor library that consists of more than 1,000 ice cream recipes.
In addition to developing flavors, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed quarts of ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Bold Breezes™, and the Cappuccino Blast® frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.
Burt and Irv strongly believed people should have choice, so they offered 31 flavors - one for every day of the month. And they believed people should be able to try any flavor without cost - a belief that led to the iconic pink spoons. Their ideals live on at Baskin-Robbins, where we now possess a flavor library that consists of more than 1,000 ice cream recipes.
In addition to developing flavors, Baskin-Robbins has always been a leader in the ice cream industry with innovations such as hand-packed quarts of ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. The commitment of Baskin-Robbins to creating new products is evident with the introduction of signature ice cream cakes and the growing line of beverages, including Bold Breezes™, and the Cappuccino Blast® frozen-blended coffee drinks, which innovated the frozen coffee category in 1994.
Training & Support
You will be required to successfully complete the Baskin-Robbins
appropriate training program prior to opening your store. You will also
be required to attend the company's business course within six-months
after your store opens in Massachusetts. The UFOC and the Training page
of this Web site will further outline our training program.
Why Baskin-Robbins?
InnovationJust how much innovation is necessary in the ice cream business? After all, we're talking about ice cream, not technology. The truth is innovation is essential in any business and in our business, we're known for innovation in our ice cream flavors. It's not just flavor innovation that is required to make the business successful; we have to be creative and thoughtful about the entire customer experience. Think about it: people change over time; trends come and go, tastes change. What was important to people 20, 10 or even five years ago may be inconsequential today. That can be applied to flavors, design, or even service. That is why we must continue to innovate in our business. To maintain our edge in the marketplace, we need to dream up new ideas, test them with customers, and determine if they will help drive our business forward. That's just what we just accomplished in Las Vegas with our new store design. We have been very careful to keep in mind the long history of our brand before we try to become something that customers don't want us to be. We must stay true to our heritage while being a relevant, contemporary brand.
Market Leadership
Our never-ending focus on fun combined with our commitment to innovation and a quality customer experience is important when you're considering investing in a business. We have over 98% brand awareness and over 80% of people living in the United States have eaten Baskin-Robbins. We've been voted the #1 Choice in Treats Chains by Restaurants & Institutions 13 of the last 17 years. And we're currently ranked #10 by Entrepreneur Magazine (the #1 ice cream brand) on its 2004 Top Franchise List. We are a recognized leader in the ice cream industry, and we're interested in talking to people who share our commitment.
Global Presence
Our signature pink spoon is known not only all over the country but all over the world. Baskin-Robbins has over 5,000 global locations in over 40 countries and we are continually opening new franchises.
Are You a Good Fit for Baskin-Robbins?
The following qualifications, among others, are essential in order to be considered as a Baskin-Robbins franchisee- A strong desire to succeed by delighting our customers
- The capability and capacity to create and manage an organization that effectively recruits, trains, retains and motivates people
- The psychographic traits which have been proven as a key to success for our existing proven franchisees
- The ability to manage finances
- Meet our market-specific financial and operational qualifications
- The strong desire to build incremental income through building and operating stores
- US Citizen or resident alien
Baskin-Robbins store territories, minimum of $100,000 is required in liquid assets for single unit and $300,000 net worth.
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