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![]() | Atir Natural Nail Care Clinic |

Business Type
FranchiseTotal Investment
$237,000Number of Units
9In Business Since
1988* For Current Info See:
Franchise Disclosure Document

Overview
Welcome to Atir Natural Nail Care Clinic!
I am pleased to present to you a great opportunity to achieve 10 healthy,beautiful nails...Naturally. I believe the Atir Natural Nail Care system is the answer we have all been looking for.
I began wearing acrylic nails in 1982 and wore them for over six years. Over time, I found that my natural nails were damaged and had seriously deteriorated. In desperation, I sought professional help but to my disappointment all the nail care industry had to offer was more cover-ups and not a maintenance-cure. Manicures were simply viewed as a pamper session, or worse, used to hide underlying nail problems that needed to be cared for. What if we only washed our hair or brushed our teeth on special occasions? We have daily care regimens for other parts of our body, so why was it acceptable not to be concerned with those parts of our body that are used most often?
I began my own research studying the anatomy of the nail and the healthiest way to address my own nail care problems. I discovered a lot of marketed products that promised stronger, healthier nails but none of them delivered significant results and ultimately, I learned that a balanced diet and proper skin conditioning are the true keys to healthy hands and nails. I learned to bridge the gap between health and beauty. In addition, I fine-tuned different techniques that aided in my rehabilitation process creating what is now Atir Natural Nail Care Clinic’s own 4-Part Program.
I opened my first natural nail care clinic in Roanoke, Virginia in 1989 and right away the concept caught on. My clientele was increasing rapidly and so was the demand for more natural nail care clinics. After 11 years of owning and operating my own clinic, I knew it was time to share my knowledge and the joy that the business had brought to my own life and the lives of my loyal clients. We have been consultants and trainers for dozens of operating clinics that are challenging the nail care industry to provide higher standards of operation.
Now, I am pleased to offer Atir Natural Nail Care Clinic franchises to qualified individuals. I’ll help you get started and give you the tools designed to keep your business running smoothly. By using a combination of the finest skin and nail products available in the world and the skilled technique and trade secrets I have learned over the years, you'll be able to design customized programs for all your clients and become a nail care specialist to the world. And the best thing is, you’ll be able to do all this as you operate your own business!
I very much look forward to hearing from you soon!
Warmly,
Rita Gregory, President & Founder
Atir Enterprises, Inc.
I am pleased to present to you a great opportunity to achieve 10 healthy,beautiful nails...Naturally. I believe the Atir Natural Nail Care system is the answer we have all been looking for.
I began wearing acrylic nails in 1982 and wore them for over six years. Over time, I found that my natural nails were damaged and had seriously deteriorated. In desperation, I sought professional help but to my disappointment all the nail care industry had to offer was more cover-ups and not a maintenance-cure. Manicures were simply viewed as a pamper session, or worse, used to hide underlying nail problems that needed to be cared for. What if we only washed our hair or brushed our teeth on special occasions? We have daily care regimens for other parts of our body, so why was it acceptable not to be concerned with those parts of our body that are used most often?
I began my own research studying the anatomy of the nail and the healthiest way to address my own nail care problems. I discovered a lot of marketed products that promised stronger, healthier nails but none of them delivered significant results and ultimately, I learned that a balanced diet and proper skin conditioning are the true keys to healthy hands and nails. I learned to bridge the gap between health and beauty. In addition, I fine-tuned different techniques that aided in my rehabilitation process creating what is now Atir Natural Nail Care Clinic’s own 4-Part Program.
I opened my first natural nail care clinic in Roanoke, Virginia in 1989 and right away the concept caught on. My clientele was increasing rapidly and so was the demand for more natural nail care clinics. After 11 years of owning and operating my own clinic, I knew it was time to share my knowledge and the joy that the business had brought to my own life and the lives of my loyal clients. We have been consultants and trainers for dozens of operating clinics that are challenging the nail care industry to provide higher standards of operation.
Now, I am pleased to offer Atir Natural Nail Care Clinic franchises to qualified individuals. I’ll help you get started and give you the tools designed to keep your business running smoothly. By using a combination of the finest skin and nail products available in the world and the skilled technique and trade secrets I have learned over the years, you'll be able to design customized programs for all your clients and become a nail care specialist to the world. And the best thing is, you’ll be able to do all this as you operate your own business!
I very much look forward to hearing from you soon!
Warmly,
Rita Gregory, President & Founder
Atir Enterprises, Inc.
Products & Services

The Atir® Approach – Going Mainstream
Atir® is an innovative business concept that combines manicures and pedicures with the best in natural nail care products, services, unique business methods, and pricing strategies. The combined result is a state-of-the-art natural nail care clinic that appeal to both nail care veterans and first-time customers.
A Satisfying Atmosphere – Distinct & Memorable
Located in high-traffic, easily accessible locations, Atir clinics provide a professional up-scale environment designed to create a unique customer experience. Atir’s well-appointed clinics communicate professionalism, quality and an expectation of a supremely satisfying experience.
The Customer Experience Is Our Hallmark
Atir® is, first and foremost, in the customer satisfaction business. Every Atir® team member is trained in specific techniques that enhance the customer experience and encourages frequent visits. Whether greeting customers, scheduling appointments or providing natural nail care services, Atir® team members pride themselves on providing professional, attentive and personal service that keeps customers coming back again and again.
Atir® is an innovative business concept that combines manicures and pedicures with the best in natural nail care products, services, unique business methods, and pricing strategies. The combined result is a state-of-the-art natural nail care clinic that appeal to both nail care veterans and first-time customers.
A Satisfying Atmosphere – Distinct & Memorable
Located in high-traffic, easily accessible locations, Atir clinics provide a professional up-scale environment designed to create a unique customer experience. Atir’s well-appointed clinics communicate professionalism, quality and an expectation of a supremely satisfying experience.
The Customer Experience Is Our Hallmark
Atir® is, first and foremost, in the customer satisfaction business. Every Atir® team member is trained in specific techniques that enhance the customer experience and encourages frequent visits. Whether greeting customers, scheduling appointments or providing natural nail care services, Atir® team members pride themselves on providing professional, attentive and personal service that keeps customers coming back again and again.
Training & Support

- Equipment ordering
- Obtaining a business plan
- Financing
- Site selection and lease negotiation
Start-up support services, for:
- Design and construction of your location
- Grand opening
- Initial support and training at our headquarters as well as on-site training at your location
Ongoing operational and client-service assistance, including:
- Full time franchise coach
- A comprehensive confidential operations manual
- Field visits and phone support
- Training aids and videos
- Booking guidelines
- Help with seasonal ordering
Why Atir Natural Nail Care Clinic?
- An established concept with its own systematized nail care program
- Complete business operations guidelines, including a thorough training program
- A true business opportunity that sets itself apart from other nail salons and leverages the trends away from acrylic nails and toward natural hand and nail care
- Meets a need in your local market and helps you create loyal and satisfied clients
- Efficient operations that help you to maximize client volume through stand-up manicure stations and streamlined work techniques
Are You a Good Fit for Atir Natural Nail Care Clinic?
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