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1-800-FLOWERS.COM

Your florist of choice

File Created: 8/9/07

Requested: 10/9/07

Profile

News & PR

Activity

Legal Research
Complete

Franchisor Research
In Process

Franchisee Research
Not Started

Business Type

Franchise

Liquid Capital

$150,000

Number of Units

100

In Business Since

1976

Overview

Get your share of the multi-billion dollar floral and gifting marketplace by becoming a 1-800-FLOWERS.COM Franchisee!

We offer single unit, multi-unit development agreements and conversion store franchises. To us, franchising is about relationships where shared values, expectations, and success are vested interests. We at 1-800-FLOWERS.COM outwardly seek those business partners who share in similar values.

Our Values...

Leadership
Inegrity
Knowledge that people are profits
Commitment to excellence and success
Belief in a proven system that works

Products & Services

1-800-FLOWERS.COM a franchise opportunity from Franchise Genius

For more than 30 years, 1-800-FLOWERS.COM – “Your Florist of Choice” – has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion.

1-800-FLOWERS.COM offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the world’s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight “Fresh From Our Growers.” Customers can “call, click or come in” to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week.

Quality, Value, and Price
Our quality is imperative to us. Our brand recognition has positioned us as the world's first choice for flowers and gifts. Our proven track record to deliver quality goods at competitive pricing has put us in demand. Our collection of brands and diverse array of flowers and gifts have kept our customers coming back for more. All of these things could not have been accomplished if not for our valued customers and long lasting vendor relationships.

Merchandising Display Products and Plan-o-grams
Our merchandising program is designed to strengthen the brand and enhance your store environment for an engaging shopping experience. It consists of quality, and floral preferred merchandise. First impressions are critical. A strong merchandise presentation creates excitement and draws customers to make a purchase. Specific guidelines or "plan-o-grams" will help you maximize sales opportunities and customer service. Each season you will receive quality preferred merchandise, and a merchandise manual, which will include a plan-o-gram to help make your stores visually impacting.

The Power of the 1-800-FLOWERS.COM Brand
The Company's collection of brands includes:
Plow & Hearth®, a leading provider of gifts for home, hearth, yard and garden. HearthSong® and Magic Cabin®, which offer customers a wide variety of gifts for children. The Popcorn Factory®, maker of premium popcorn and other great food gifts, and GreatFood.com®, which includes the company's gourmet food offerings. Conroy's, Inc.

Training & Support

Franchise Training
We offer an excellent training program that equips qualified franchisees with everything from flower care, retail management, winning customer service, "service that sells," to initial business planning and marketing strategy. We offer a step-by-step marketing, merchandising program, as well as a sound operational program. Each one of our franchisees has their own individual business consultant to ensure proper execution and implementation. Our proven business model is intended to maximize your profit and investment. We continually strive to develop tools and new ways to drive business.

New Store and Local Store Marketing
We care about your continued success. Our experienced marketing department will work closely with you to design a program that is appropriate for your retail location. Whether it is a community relationship building program or marketing campaign, we are here to provide you with the support and tools necessary to make a successful integration into the community.

National Advertising
As part of 1-800-FLOWERS.COM brand, your store will benefit from multi-million dollar national advertising. We are proudly known for successful integrated advertising campaigns designed for television, radio, print, and the internet.

Holiday/ Promotional Drive Periods
We have several key Holiday/Promotional Drive periods a year that support the most popular floral and gift giving seasons.

Sales "Tool Box"
We feel that it is equally important to create a "reason for a season" throughout the year. In conjunction with our training department, we have developed a comprehensive sales "Tool Box" that includes such things as brochures for Birthdays, Weddings, Sympathy Occasions and Corporate Accounts.

Our Frequent Buying Program
The Fresh Rewards® program rewards customers for their purchases, assisting in building a loyal customer base.

Why 1-800-FLOWERS?

A World-Class Franchise
The highest honor any franchise company can earn is the enthusiastic support of its own franchise community. 1-800-FLOWERS.COM has earned that distinction.

Are You a Good Fit for 1-800-FLOWERS?

The World's Favorite Florist Can Be You!

Whether you're interested in a single unit or multi-unit Development of an entire area, we tailor a franchise to meet your needs.

Franchise Qualifications:
All information submitted to 1-800-FLOWERS.COM is used only to assist in the pre-screening of potential Franchisees and will be kept confidential. A minimum investment of $150,000.00 is required for a franchise.

1-800-FLOWERS.COM is the World's most reputable name in flowers, and with world-wide brand recognition, is now expanding its development through franchise retail store locations. An estimated 6 million floral arrangements and gifts are sent to our stores everyday through our proprietary wire system, Bloomlink®.