What is Franchising?

So you’re looking for a Franchise opportunity…but you’re not quite sure exactly what “Franchise opportunity” means? What is a Franchise, anyway?

In its most simple definition, a Franchise is a business opportunity that allows the Franchisee (possibly you) to start your business by legally using someone else’s (the Franchisor’s) expertise, ideas, and processes. In some cases, this means also having the right to use the Franchisor’s established name and branding, as well as their already-tested business model. In other cases, this means the right to resell (or distribute) a Franchisor’s product.

More completely, a Franchise is the right to use someone else’s business system. As a Franchisee, you purchase this right by means of a Franchise fee and in accordance with a contract, called a Franchise Agreement. In return, the Franchisor maintains the business process and you agree to operate your business according to their model.

When you hear the term “Franchise”, the most familiar example is fast food—such as Wendy’s, McDonald’s, or Burger King. The important thing to note is that these Franchisors are not just selling burgers; they’re selling a consistent way to run a business that sells burgers. This includes marketing, advertising, recipes, the look and feel of the facility from which you, too, would sell burgers, and the very well-known branding that goes with that system.

Fast food and restaurants are not the only examples of Franchises, though their success is probably what brings them first to mind. Just about every industry you can think of includes a successful business practice sold as a Franchise—from janitorial services to tires to haircuts. There are as many different Franchise business systems as there are goods or services that people wish to use. Franchises -- they aren’t just chicken or burgers anymore.

To view additional articles on franchise opportunities and compare profiles of more than 1,800 franchises for sale, please visit www.FranchiseGenius.com

This publication is copyright 2008 by Franchise Genius LLC. This copyright notice and any embedded links within this publication must remain as part of this document.

Brilliant
Ideas

Mr. Appliance
$25,000

Mr. Appliance is a full service appliance repair company that services all types and brands of appliances. Mr. Appliance offers both residential and commercial services, and will help customers find special parts.

CTi Concrete Technology
$9,500

Concrete Technology resurfaces decks, walkways, driveways, patios, interior floors, and swimming pools, giving them the look of stone or any other look desired by the customer. The CTi system is more durable and fade resistant that concrete, and is less expensive to install than removing existing and reinstalling surfaces. CTi provides free estimates.

Mac Tools
$18,000

Mac Tools provides quality tools, tool boxes, power tools, electronics, and specialty tools to technicians worldwide.

The Spy Place
$50,000

The Spy Place is a retail outlet that specializes in small spy gadgets to state of the art surveillance equipment. The Spy Place offers an extensive range of consultation, installation and maintenance services for Commercial and Residential customers. We have the experience and trained professionals to solve even the most challenging security needs.

Yo Naturals!
$50,000

YoNaturals offers a complete, turn key solution for any and all premiere locations wanting to benefit from the Healthy Vending concept. YoNaturals is leading the fight against junk food in Vending machines.

The Tan Company
$187,750 - $251,000

The Tan Company is a tanning salon. The Tan Company offers 5 Star tanning facilities, and world-class skin care products in a clean tanning environment.

Bookeeping Express
$75,000

Since its inception in 1984, Bookkeeping Express has helped thousands of small businesses throughout the United States. We focus on in-house financial reporting along with providing sound business strategy that helps drive annual revenues and profitability.

Math Monkey Knowledge Centers
$60,000

Math Monkey reintroduces math to children ages 6-14 in a way that is fun, challenging, and something they can master. Math Monkey's curriculum uses games and puzzles to engage children in math and gain confidence.