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Vert Fitness Centers

An amazing new way to get fit

Business Type

Franchise

Total Investment

$80,000 to $100,000

Number of Units

In Business Since

1999

Overview

VERT is an acronym for Velocity Enhanced Resistance Training
VERT is a high-tech system of computer controlled exercise equipment that analyzes the velocity, change in velocity, position, applied force and resistance 16,000 times per second throughout the entire range of motion.

VERT eliminates inertia associated with weights and allows for high-speed training of the type II fast twitch muscle fibers. Now athletes can train at the same speeds that they perform.

Not only does VERT increase the height of the vertical jump but it gets the player to maximum height faster. ie: two players can jump the same height but one player reaches the height faster (he/she has reached his/her peak velocity faster) and he/she will be the first to get the tip-off or rebound.

VERT...

sports-specific programs that are computer generated and can be geared for any fitness level and age group.
machines can be programmed to provide resistance in all of the following modes separately or in any combination for: Iso-kinetic, Isometric, Isotonic, Variable Velocity and Variable Resistance.
“bi-directional” exercise allows training of two or more opposing muscle groups within the same repetition. Examples: Arm curl - Biceps up triceps down.
users do 20 times more foot pounds of work than conventional weight training in a fraction of the time. More results in less time.
double concentric contractions in the same repetition all but eliminates post exercise muscle soreness. No load on the joints or stretching and tearing of the muscle.
records, stores, compares and provides analysis for every workout. The computer keeps track of improvement and displays results in the form of charts and graphs.

VERT eliminates inertia, there is maximum muscle fiber recruitment through the entire range of motion.

VERT trains the nervous system to contract muscles fast. The faster the muscles contract, the faster the limb moves. The faster the limb moves, the faster a person can run, the higher a person can jump, harder they can hit, the farther they can throw, the better they can functionally perform.

Products & Services

Vert Fitness Centers a franchise opportunity from Franchise Genius

The VERT Velocity Enhanced Resistance Training System represents a new and unique application of fitness technology. VERT resistive training and rehabilitation machine employ's computerized feedback control of both resistance and motion during exercise. The VERT Velocity Enhanced Resistance Training System, for the first time, allows the machine to dynamically adapt to the activity being performed rather than the traditional approach of modifying the activity to conform to the limitation of the machine. The case studies in applied biomechanics demonstrate the importance of considering the true patterns of motion in determining fitness. Of equal importance is the need to maintain the same pattern of motion in training or rehabilitation as that required to perform the actual activity. The VERT system resistive training technology is able to achieve this basic requirement.

The VERT system consists of a number of training, diagnostic and rehabilitation machines designed to accommodate varying types of body and limb movement. Each machine utilizes a passive hydraulic resistance mechanism operating in a feedback-controlled mode under the direction of the system's computer.

The VERT Velocity Enhanced Resistance Training System has been designed to consider every movement or exercise performed by a user to be a pattern of continuously varying velocity or resistance. This pattern may be set using direct measurement of subject motion by the system, it may be copied from the results of performance analysis or the pattern may be "designed" or created by the user or practitioner as a goal of training or rehabilitation. Exercise patterns are stored in computer memory and can be recalled and used each time a subject trains. During exercise, the computer uses the pattern to adjust bar velocity or bar resistance as the subject moves through the full range of motion. In this manner, the motion parameters of almost any activity can be closely duplicated by the exercise system. Thus, assessment, training, or rehabilitation may be performed using the same pattern as the activity itself.

The VERT Velocity Enhanced Resistance Training System contains numerous features to enhance the application of this advanced fitness technology. Individual exercise or rehabilitation programs, which are sequences of exercises, can be created and saved on computer diskette. Users can perform their individual program at any time merely by inserting their diskette in the computer. Measurements of exercise results are automatically saved on the same diskettes and progress is monitored by comparing current performance levels to pervious ones. Performance can be measured and saved in terms of strength, speed, power, repetitions, quantity of work, endurance and fatigue. Comparisons of these quantities can be made for flexors versus extensors, right limb versus left limb, as well as between different individuals. Visual and audio feedbacks are provided during exercise to insure that the subject is training in the proper manner and to provide motivation for optimal performance.

VERT gets you to your performance goals faster more efficiently and safer than any other work out to date.

Why Vert Fitness Centers?

The fitness business is booming. A 2004 study documents that over 39 million Americans now belong to health clubs. But the current trend is away from the impersonal 25,000 square foot mega-clubs and towards smaller facilities with a differentiating and more personalized experience.

VERT Peak Fitness Centers and VERT Studios are fitness, sport, and health-related businesses in a class by themselves. A VERT Center is not just another gym, but a 2,500 (VERT Studio) or 5,000 (VERT Peak Fitness Center) square foot fitness & health center that utilizes proprietary leading edge technology to help people achieve their performance & fitness goals while saving them time. From professional athletes to busy executives, teens to seniors, VERT’s equipment and program helps the fitness-aware population meet and exceed their goals, utilizing a combination of proprietary computer-controlled exercise machines, advanced theories of isokinetic exercise, and trainer-supervised appointment-only workouts.

Additionally, there are two complementary businesses in each VERT Peak Fitness Center franchise: a fitness facility AND a physical therapy practice, providing the opportunity for dual revenue streams for our franchisees. VERT Studios are smaller facilities without the physical therapy component, if you want to focus on a personalized fitness experience without the physical therapy component. And you won’t find VERT’s proprietary exercise equipment anywhere except at a VERT Peak Fitness Center. Once clients get a taste of VERT, they’re “conVERTs” for good!

Are You a Good Fit for Vert Fitness Centers?

If you’re interested in cutting-edge fitness and health, would enjoy helping people achieve their performance & fitness goals while saving them time, and want to own your own business, a VERT Peak Fitness Center may be right for you.

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