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Velocity Sports Performance

Desire, Belief, Character, Determination, Heart, and Pride

Business Type

Franchise

Initial Investment

$250,000

Total Investment

$554,800 to $1,500,000

Required Net Worth

$1,500,000

Number of Units

In Business Since

1999

Overview

As the largest provider of sports performance training in the nation, Velocity Sports Performance offers training in a positive, safe, and professional environment. With training systems designed by our Founder, Coach Loren Seagrave, and his team of expert coaches, Velocity Sports Performance offers programs that athletes can't find anywhere else. At Velocity Sports Performance training centers, athletes in every sport, at all ages and all skill levels, have the opportunity to improve speed, agility, mobility and flexibility, and energy systems, while reducing the risk of sports-related injuries. Our proven training, elite curriculum and professional equipment allow children 8-18 and active adults the opportunity to train like the pros.

Our mission is to make the joy of athletic achievement attainable to all. When we ask our athletes, "Why Do You Train"? we want to hear more than "to get faster" or "to play five minutes longer." What gets an athlete on the field for four hours of grueling practice? Is it desire? Belief? What keeps a second-string player practicing long after practice has ended? Pride? Determination?

The Velocity Sports Performance Values - or V-Truths - are the result of our intent to become more than just another sports training company. And as the largest provider of sports performance training in the nation, "just another" isn't an option. Our V-Truths - Desire, Belief, Character, Determination, Heart, and Pride - guide everything we do and say, how we train our athletes, and how we run our business. These values permeate our entire organization, from the CEO to our coaches, from our customers to our franchisees, making us one of the most positive, passionate places for both kids and adults to experience the joy of athleticism.

Products & Services

Velocity Sports Performance a franchise opportunity from Franchise Genius

Velocity Sports Performance offers training programs for anyone and everyone, regardless of age, gender, skill level, or athletic or fitness goals. Our core programs are designed for youth, middle school, high school, and elite athletes, as well as adults and teams. Training in small groups ensures maximum one-on-one attention.

Youth (Ages 8-11)

During this important time in a child's life, youth athletes are in their "skill-hungry" years. The body is primed for new information and ready to ingrain new movement patterns. The Youth program is conducted in 60 minute sessions and designed to introduce and create foundations of overall athleticism in a fun, positive, and high-success environment.

Our Youth curriculum places a high priority on running technique, athletic coordination, balance and relative strength and the introduction of essential muscular movement patterns. These are vital in establishing a child's athletic foundation for improved performance, injury prevention, and long-term enjoyment of sports participation.

Developmental I (Ages 12-14)

In this second stage, athletes have discovered the importance of developing neuromuscular patterns. Athletic fundamentals begin to be developed and directed towards athletic skill application in our Developmental I program. This program focuses on progressing and maintaining athletic movement while refining and ingraining fundamental skills of speed, agility, and power. This repeated rehearsal leads to permanent and positive athletic change.

The inclusion of formal Strength and Power training during the 90 minute sessions provides benefits in two ways. First, proper movement techniques with increased force production lead to maximized potential. Secondly, as athletes naturally increase in height, weight, strength and aggressiveness, the need for improved joint integrity is vital for reducing the chance of injury.

Developmental II (Ages 15+)

Most athletes in this age group have developed neuromuscular patterns and the fundamental skills of speed, agility, and power. For Developmental II athletes, technique is fine-tuned, and the final pieces to build the total athlete are provided. In essence, each athlete is optimized according to their biggest areas of improvement. During the 90 minute Developmental II sessions, training begins to resemble sporting demands. Developmental II programs focus on repeated application of learned athleticism to create mastery. We provide endless combinations of athletic skill training so competing in the game is effortless. In addition, focus on Strength and Power increases with moderate and heavy loads to optimize power output.

Adult Program

Our Adult Program sessions are designed for active adults looking for a challenging training program. The Adult program is designed to actively challenge effort and coordination with 60 minute movement-based sessions. No two sessions are alike, and all are fun, fast-paced, and educational, which is unique compared to a traditional gym-based workout. The result is an increase in fitness as well as improved metabolism, body composition, and exercise technique.

Professional / Elite Athletes

The Velocity Sports Performance programs for professional and elite athletes are designed to provide peak physical stimulus that pushes the absolute limitations of elite athletic performance. Due to the customized and maximal intensity nature, recovery and regeneration methods are implemented. Our programs place the highest emphasis on applied and measurable performance, secondarily fine-tuning movement. Timelines to reach goals and exceed expectations are accelerated for this athletic population due to the elite competitive schedules and real-time demands.

Team Training

Our Team Training programs are designed to deliver a challenging workout that is organized, educational, progressive, and customized for entire sport teams. Training sessions are typically conducted at the team's training facility and focus primarily on linear speed and multi-directional skill development. Team Training programs are built to be sport relevant with medicine ball strengthening, bodyweight resisted power development, energy system development, and speed ratios that apply directly to specific sports demands.

Training & Support

Sales and marketing support

With a Velocity Sports Performance franchise, much of your sales and marketing work is already done. You immediately have access to market-tested, customizable sales and marketing materials, including a general brochure, sports-specific brochures, postcards and direct mail pieces, newspaper and magazine ad slicks, a series of presentations for clubs and schools, and public relations assistance.

In addition, you also receive a customized section of the Velocity Sports Performance website to advertise your center and provide pertinent local information.

Franchisee training

Each franchise Center Director and Sports Performance Director receives one week of training at Velocity Sports Performance's Service Center in Orange County, CA; you receive classroom and on-the-job training from your Franchise Coach. All information covered during franchisee training is also included in our comprehensive manuals as well as online through Velocity University.

Soon after your initial opening, a member of our team travels to your site to provide additional assistance and support.

Ongoing franchise support services

As a Velocity Sports Performance franchisee, you're backed by support from the Service Center in Orange County, CA. Every year we conduct regional training conferences, and we regularly host a chain-wide, national conference. The Velocity Sports Performance training program is updated on an ongoing basis to ensure that franchisees are able to provide the most advanced training services to their clients. Each franchisee is assigned a Franchise Coach, a regional field consultant, available to help you manage your business. Support also includes:

Online eLearning modules and webinars
A proprietary Playbook system on key revenue-driving initiatives
Uniforms and promotional items
A customized Velocity Sports Performance website for your center
Newsletter templates that you can customize and send to your customers

To foster better communication between franchisees and franchisor, we created the Franchise Advisory Service Team (FAST). FAST members meet regularly with management to discuss franchise-related topics and concerns. FAST provides advice and direction regarding corporate strategy and network expansion, operations at the corporate and franchise level, and marketing program development.

Business Operating System

Velocity Sports Performance, in partnership with MindBody Online, provides an integrated Customer Relationship Management (CRM) and center operations software program. The program maps directly to the Velocity Sports Performance sales and operations systems. The Velocity MindBody Online solution helps center directors handle:

Sales cycle management
Client sales and payment processing
Annuity management
Coach scheduling
Training group management
Member check-in and tracking
Online training registration
Revenue and expense management
Customized reporting

Why Velocity Sports Performance?

Pursue your dreams

Nourish your passion for sports. Work with young athletes. Become a leader in your community. A Velocity Sports Performance franchise is more than just a business; it's an opportunity to make a difference in the lives of young people. As a Velocity Sports Performance franchisee, you're making a commitment to helping young athletes experience the joys of athletic participation.

The demand for private coaching and sports instruction is at an all-time high

There's never been a better time to get involved in sports instruction and coaching. America is a sports-oriented nation; adults and children spend substantial time both watching and participating in sports.

According to the U.S. Census Bureau, there are over 72 million children under the age of 18 in the United States, comprising over 25% of the population.
American households with children spent an estimated $4.1 billion last year on sports instruction and private coaching.
Seven out of ten Americans participate in one or more sports, physical conditioning, and outdoor activities.
Today there are two-thirds more kids playing high school sports than just a generation ago.

Recent concern about youth obesity and inactivity has parents, teachers, and coaches looking for ways to improve the health of America's youth. Today's parents want their children to be both healthy and competitive; sports participation may even give teens an edge in the increasingly challenging college admissions process. Parents also know that competence in sports can help improve self-esteem and enhance peer relationships.

Have a positive effect on the lives of children

As a Velocity Sports Performance franchisee, you're part of a team committed to having a positive effect on your community's young people. Velocity Sports Performance coaches present sports fundamentals in a fun, positive way; our coaches also employ these same fundamentals to illustrate broader lessons about respect and self-discipline.

Experienced team

Substantial business experience is key in creating and maintaining a successful franchise system. The Velocity Sports Performance Service Center Team has decades of experience as leaders in the business, franchising, and coaching communities. Our team knows what works and what doesn't.

Are You a Good Fit for Velocity Sports Performance?

While there are numerous franchise opportunities available, very few appeal to a both a franchisee's passion and pocketbook. Velocity Sports Performance franchisees aren't your average business owners; they're passionate about sports training and performance - as passionate as our employees, coaches, and athletes. Our franchisees know that it takes more to succeed, both in sports and in business. They know that values like desire, determination, and character - lead the way to long-term success.

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