The Athlete's Foot

The Athlete's Foot® is present in large cities and small towns, and in enclosed malls, strip shopping centers and street front locations across six continents. Our real estate consultants assist franchisees in evaluating their local market to determine which type of venue is best for their community, identifying the target customer base and creating a plan for success tailored to the local customer demographics.

• Site selection and lease negotiation. (upon signing of a franchise agreement)
• Assistance designing opening inventory, i.e. local demographics, historical data from comparable markets.
• Turn key store design and visual merchandising.
• Visual marketing support including updates to maintain a fresh image.
• In-depth training in the areas of inventory control, purchasing philosophy and retail sales.
• Sales training designed to increase associates' sales abilities.
• State-of-the-art technology to differentiate from the competition.
• Periodic visits from Operations Managers to consult on marketing, merchandising, operations, sales and to reinforce profitability.
• Ongoing research and development of in-store marketing and merchandising to increase the brand's competitive edge and remain the leader in the athletic footwear business.
• Training aimed at reducing shoplifting and shrinkage.
• Employee training programs developed to ensure customer satisfaction and long term customer loyalty.
• The opportunity to network with experienced peers who enjoy sharing knowledge to benefit fellow owners and the organization.

• The ability to sell the world's top sports brands.
• The ability to diversify by targeting both sports and fashion consumers.
• The benefits of 30 years of experience in franchising on 6 continents.
• An award-winning store design and trade dress.
• Use of The Athlete's Foot® internationally known trademarks and logos.
• Use of the FitPrint System.
• The knowledge and experience that comes from 30 years of global athletic footwear retailing.