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![]() Business TypeFranchiseInitial Investment$9,500 to $16,445![]() OverviewOwning a SeaMaster Cruises franchise is a truely unique business offering the opportunity for financial success and a lifestyle that has the world (literally) at your feet. Backed by the travel industry-leading Carlson Companies, SeaMaster Cruises has the power and experience at hand to help you build and manage your cruise business. With SeaMaster Cruises, we understand that your success is our success, and in order for you to succeed, we need to provide you with the best tools and guidance possible. Support, education, technology, and agent marketing are the foundation behind a successful home-based franchise. Products & Services![]() Carlson Leisure Group (CLG) is based in Minneapolis, Minnesota, and includes the franchise leisure travel arm of Carlson Companies, a global leader in the marketing, travel, and hospitality industries. Carlson Leisure Group includes franchise travel operations in the United States, as well as leisure and lightly-managed business travel services, using a variety of brand names. Tours, cruises, escorted and independent travel for individuals and groups-are sold by the division's travel agents in all fifty states. The retail division, a network of company-owned and independent Associate locations, also manages commercial travel accounts of medium and small-sized companies. All totaled, there are more than 1,700 travel agency locations that fall under the auspices of Carlson Leisure Group, including CLG's three U.S. travel agency franchise groups-including Carlson Wagonlit Travel Associates, Cruise Holidays and Results Travel-along with the Carlson Wagonlit Travel retail agencies in the United States owned by Carlson Leisure Group. Training & Support Your membership in SeaMaster Cruises begins with an extensive new agent training program at SeaMaster Cruises Institute. We host a week long training course in Minneapolis, MN that includes a detailed introduction to our programs and services conducted by our Education and Training team. The second session of your initial training is held onboard one of Royal Caribbean InternationaI's cruise ships. During the advanced training session you will develop your marketing plan and dive in to the details of how to make your business successful. Thereafter, the team works year-round to host seminars, conduct net-conferencing training, plan regional and national meetings and training, and fulfill all of your training needs.A management team with over 125 years of combined experience in the travel industry is on hand to help grow and keep SeaMaster Cruises on the cutting edge. Your SeaMaster Cruises support desk is just a phone call, fax or email away Monday through Saturday to answer any questions about SeaMaster Cruises programs and services. Additionally a public relations/communications team promotes the SeaMaster Cruises brand nationally, while also providing the tools and support to promote your franchise in your local market. Why SeaMaster Cruises?![]() Owning a SeaMaster Cruises franchise is a rewarding home business - it also offers a product that is interesting, fun to sell, and provides many cruising opportunities. Backed by the travel industry leading Carlson Travel Franchise Group, you will have the power and experience at hand to build and manage your cruise vacation business. At SeaMaster Cruises, we understand two things: Your success is our success In order for you to succeed, we need to provide you with the best tools and guidance possible Marketing for Success SeaMaster Cruises offers its members outstanding bang for their marketing dollars with an extensive marketing program. Direct Mail Manager is a vital SeaMaster Cruises direct marketing tool. This online direct marketing system enables you to personalize professionally produced direct mail pieces and mail them to a segmented customer database. Direct Mail Manager provides the advantages of a major marketing campaign at a fraction of the cost, all in a simple automated environment that you control. Our electronic marketing program offered by SeaMaster Cruises lets you harness the power of the internet to easily market to your prospects and customers. It allows you to create, target, deliver and then track email campaigns. Even if you have limited computer knowledge you can quickly acquire the skills necessary to effectively utilize e-marketing. The Technological Backbone SeaMaster Cruises' technological backbone is CruiseBOSS, the company's proprietary selling system that combines customer relationship management (CRM) with a sales accounting system. This powerful tool was built specifically to handle your cruise and vacation business. Meanwhile, a content-rich extranet Web site keeps all agents connected, as a one-stop-shop for news and information from headquarters and suppliers. SeaMaster Cruises also offers dynamic features with an agent website program. This tool is easy to use and easy to access using any Internet connection. This website program is only available to Carlson Travel Franchise Group Members, so it has been customized for the network. The program gives you the advantages of a personalized website, (with a built in search engine), without the hassle of keeping it updated. Your website will automatically be updated with current content on your main pages. A Broad Cruise Line Supplier Network As a member of the Carlson Travel Franchise Group, SeaMaster Cruises has enough clout to maintain outstanding relationships with more than a dozen cruise lines, resulting in excellent negotiated pricing and commission rates. Carlson members are regarded by leading cruise lines as the best distribution channel available. SeaMaster Cruises commission levels are among the highest of any cruise-specialty consortia or agency in the industry. Profit-Driving Programs SeaMaster Cruises has a host of programs to increase the effectiveness of your business. Our corporate staff is available to review your complete agent operations and to provide operations and programs designed to increase profits. Because of Carlson's industry clout they are able to provide large-scale programs that provide increased yield on various product types. Are You a Good Fit for SeaMaster Cruises?Jump In, the Water is Warm The cruise industry is one of the most exciting and dynamic of all franchise opportunities. With an average growth rate of 4.1% year after year , cruising is one of the most lucrative as well. We are forecasting a year of formidable growth, with 12.62 million cruise passengers predicted to set sail in 2007, an increase of approximately one half-million guests over 2006. The forecasted 500,000-passenger increase represents a 4.1 percent year-over-year growth commensurate with the planned net increase in 2007. The customer base for a SeaMaster Cruises' agent is large. 51% of the U.S. population or (nearly 145 million people) fall within the demographic profile of potential cruise clients. Of that total population about 42 million have taken a cruise. |
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