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Joey's Seafood and Grill

At Joey's Seafood and Grill, only the best will do

Business Type

Franchise

Initial Investment

$662,120 to $929,500

Overview

Joey's Seafood and Grill provides an attractive franchise program which capitalizes on the growing popularity of seafood throughout the country. While there are many highly successful regional and national seafood chains catering to either higher end dining, or fast food, Joey's Seafood and Grill Seafood Restaurants is the only one delivering the speed of fast casual in a full service experience. It's a niche with very limited competition and limitless potential.

Ever since we opened for business in 1985, Joey's Only has reeled in amazing results. With more than 102 units, Joey's Only Seafood Restaurants® is the largest and fastest growing seafood chain in Canada.

Our longevity says it all. We've been franchising for over 10 years, assuring you a concept that works. And now that we've joined forces with a proven U.S. restaurant company, Joey's Seafood and Grill is on a course to duplicate our Canadian success in America. We've been expanding across the US since 1995, and our goal is to have more than 100 operating restaurants across the nation within the next three years.

Joey's Seafood and Grill falls into a very unique niche within the segment, but we offer so much more than the other concepts. The concept delivers a fast casual feel with a full service family dining experience.

Products & Services

Joey's Seafood and Grill a franchise opportunity from Franchise Genius

Joey's Seafood and Grill is the kind of friendly, bustling seafood restaurant you'd find just around the corner if you lived in Nantucket. It's a chalkboard with mouthwatering daily specials. It's an open kitchen where you can watch chefs work their magic. And, generous portions that respect the family budget and are brought to your table in minutes. Joey's Seafood and Grill is a fresh take on the cozy, neighborhood seafood restaurant.

Training & Support

Training and Support
Once your franchise application is approved, we will be there from day one, assisting you with site selection and construction. And using our collective buying power, we will help you purchase high quality furniture, fixtures and equipment at very competitive prices.

Your Joey's Seafood and Grill Training Program will consist of up to four weeks working at an established Joey's Seafood and Grill restaurant. You will learn firsthand all aspects of restaurant management including cooking, customer service and personnel management. You will also receive accounting, marketing and operations manuals to facilitate day-to-day management. And for up to two weeks after your restaurant opens, we'll have specialists on site to ensure smooth operations and on-going support.

Marketing and Advertising
Joey's Seafood and Grill corporate provides an arsenal of fun and impactful advertising components for each store owner. From an annual calendar of turn-key tactics to implement, to in-store promotional collaterals, each franchisee has the tools to drive business through the door and up sell customers once they are inside.

Yearly calendar of national marketing campaigns, complete with in-store POS materials.
In-store POS materials - table toppers, posters, etc.
Help with buying local mass media - TV, cable, newspaper, etc.
Local store marketing support and guidance.
National gift certificate program.--> Help with designing and printing menu.
Templates owners can use to create in-store menu specials.
Design assistance for all campaign creative.

Real Estate
Everything about Joey's Seafood and Grill is designed to ensure your restaurant will be a success. With a kitchen layout that speeds food delivery, you can turn more tables per hour. You can also do more with less overhead, thanks to a floor plan that emphasizes efficiency. And serving meals that keep the house packed is a guarantee, with recipes that were developed for consistent quality and ease of preparation.

We're just as particular when it comes to choosing locationsfor our restaurants. That's why you'll always find Joey's Seafood and Grill in high traffic retail centers and other top performing sites.

Why Joey's Seafood and Grill?

A Joey’s Seafood and Grill Restaurant franchise capitalizes on the growing popularity of seafood throughout country. Today the consumption of seafood has become a welcome alternative to beef and chicken and a number of Americans are consuming more seafood as studies have shown that eating seafood is healthy for your heart. Add in the current practices of “counting carbs” and trends towards “healthier eating”, and Joey's is extremely well positioned in the market for many years to come.

Did You Know That...

More than 70% of all fish and shellfish in the U.S. are eaten in restaurants.
Full-service seafood concepts posted 2002 U.S. revenue of $7.7 Billion, up 4.3% from the previous year.
By 2007, it is estimated that sales are projected to reach $9.8 Billion, an annual increase of 5%.

Seafood is Jumping
Seafood has always been one of the most stable segments in the restaurant industry. And now, with the trend toward healthy eating, seafood has also become the industry's fastest growing segment.

Joey's Seafood and Grill has a menu that appeals to everyone, from seafood lovers to the most picky eaters. We serve up proven winners like fish & chips, shrimp, salmon, Mahi Mahi, calamari and more. Plus proprietary batters and recipes, and a variety of preparation options, including "healthy" options. And a newly expanded menu that includes rotisserie chicken and sandwiches, for diners who prefer turf to surf.

While there are many highly successful regional and national seafood chains catering to either higher end dining, or the fast food market, Joey's Seafood and Grill is the only one catering to the quick casual pace in a full service experience for the seafood diner. It's a niche with very limited competition and limitless potential.

Are You a Good Fit for Joey's Seafood and Grill?

Preferred 5-7 years in business management experience, including P&L and employee supervision responsibilities.
Foodservice experience is a plus, however not a prerequisite.
Results based with strong analytical, problem solving and leadership skills.
Preferred experience with Word, Excel, and basic PC operations.
Hands-on ownership is preferred; however, day-to-day unit management is not a requirement.
Multi-unit ownership preferred, however not a requirement.
Individual or multi owner groups accepted.

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