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Holiday Inn Express

Stay Smart

Business Type

Franchise

Number of Units

1,585

In Business Since

1990

Overview

The Holiday Inn Express® brand, also known as Express by Holiday Inn in Europe, the Middle East, and Africa, is the modern hotel for value-oriented travelers who want to make a common-sense choice and Stay Smart®. Fresh, clean and uncomplicated, Holiday Inn Express hotels provide the comfort and convenience the Holiday Inn® brand has come to stand for.

The Holiday Inn Express brand is the only hotel investment that combines the high profile and power of Holiday Inn hotels with the streamlined operations and services valued by our guests.

Products & Services

Holiday Inn Express a franchise opportunity from Franchise Genius

Guests enjoy a free breakfast bar (featuring fresh fruit, cereal and pastries), free local phone calls (U.S. and Canada only) and the ability to earn Priority Club® points that can be redeemed for free stays in more than 3,000 hotels, great merchandise or airline miles. There are over 1000 locations around the globe, and growing fast.

Value-conscious leisure and business travelers have let the hotel industry know the basic services they require from a hotel stay. They expect clean rooms and conveniences such as Rapid Check-OutSM, a free breakfast bar and free local calls - all the little extras that can make a big difference. So, in 1990 the Holiday Inn Express hotels were born.

Training & Support

InterContinental Hotels Group requires a strict adherence to standards that encompasses service, product quality, design, construction and operation - across ALL brands. HOW? One way to achieve such high standards relies on the underlying support of our training staff. We provide training for hotel staff, including the management tools necessary to provide your staff with additional knowledge of the skills necessary to generate continuous improvement in revenue management, service delivery, and operating skills.

Our Global sales group consists of over 85 professionals worldwide in virtual offices close to our customers, generating nearly $1.6 billion (USD) in total annual hotel revenue. In addition, InterContinental Hotels Group has regional sales forces devoted to each different brand within the different regions. This translates to localized sales and marketing programs for the properties.

Marketing teams for each brand develop strategic programs at a local, regional, national, and international level. Our marketing groups work in conjunction with our regional sales force to maximize efficiencies while maintaining focus on strong results.

Why Holiday Inn Express?

InterContinental Hotels Group designs a wide array of marketing campaigns targeted locally, regionally, and globally to promote business into each of its brands. Each brand has a dedicated marketing team that focuses on enhancing consumer awareness and performance while differentiating each brand from the competition. In addition, InterContinental Hotels Group has one of the industry's most popular frequency guest programs - Priority Club® Rewards - and maintains strong alliances with top internet companies, major news media sources, merchandisers, and air carriers. As a matter of fact, InterContinental Hotels Group has established alliances with global airlines. Our scale of alliances benefit the Hotelier by allowing us to market more effectively through more channels.

With over 26 million members worldwide, Priority Club® Rewards was the first hotel customer loyalty program and provides a sizeable contribution to our brands' annual occupancy rates.

As the first hotel guest recognition program, Priority Club Rewards Ambassador is offered to InterContinental® guests for a nominal fee, providing them with increased services and value added benefits. Priority Club Rewards Ambassador has about 120,000 loyal members worldwide.

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