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Ellianos Coffee Company

Italian Quality at America's Pace

Business Type

Franchise

Initial Investment

$50,000

Total Investment

$133,000 to $256,000

Required Net Worth

$150,000

Number of Units

In Business Since

2002

Overview

Ellianos is the Southeast's leading drive-thru coffee franchise focused on speed, quality, and convenience. We serve the finest fresh roasted coffee and espresso drinks, smoothies, and pastries. Italian Quality at America's Pace®. Interested in owning your own Ellianos? Ellianos now has franchise opportunities in the exciting drive-thru specialty coffee industry.

Products & Services

Ellianos Coffee Company a franchise opportunity from Franchise Genius

Our coffee has a rich, dark, chocolatey flavor with no bitterness. It is a dark roast that has a full body and a smooth finish. It is specially roasted for us in Seattle, WA. The 100% chemical free, unique and patented SWISS WATER decaffeination process maintains the coffee's distinct origin characteristics. As one of the only decaffeination processes in the world with organic certification, the SWISS WATER Process signifies health, great taste, and quality.

Training & Support

START UP HELP

Sample Business Plan- You can personalize this to obtain funding.
Site Selection Evaluation Support and Tools- Avoid costly mistakes in site selection with the help of our experts.
Lease and Real Estate Assistance- Get a fair lease or real estate purchase deal with the help of our commercial real estate experts.
Building Plans- Our building plans provided to you eliminates a monumental step in the start up process.
Vendor Selection and Discounts- Take the guesswork out of finding good vendors and receive group discounts for being a part of Ellianos buying group.
Complete Training- Even if you have no coffee experience, we will teach you everything you need to know about the exciting specialty coffee industry and how to create our proprietary recipes.

OPERATIONS ASSISTANCE

Operations Manual- You are provided with an Ellianos Operations Manual which has everything you need to run your store—at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations.

MARKETING SUPPORT

Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Full Service Marketing and Design Department- No need for an advertising agency, just call up the marketing department and have any promotional material custom designed for your store at no cost to you. (You are responsible for paying for your own printing; however, we have several relationships with printers to get you the best pricing.)
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store.

Are You a Good Fit for Ellianos Coffee Company?

UNDERSTANDING THE INVESTMENT
If you have an initial interest in becoming an Ellianos Franchisee, then you probably have a target area in mind, and perhaps you even have your eye on some potential sites. While market research and site selection are crucial, you must first look at the financial considerations involved.

The total amount of investment required to start an Ellianos Franchise can vary widely, depending on your real estate arrangement and other varying factors. Typically, we have two formats that can be considered, depending on the selected site. The main format so far, with the least amount of capital required, has been to locate vacant space in an existing shopping center parking lot, in a visible and easily accessible spot, and work a land lease with the existing property owner. This means you are only required to invest in building, equipment, utility hookups and minimal other site costs since you are just setting down in an area that is already paved.

The second format has been to purchase a separate parcel or site, usually in an unimproved condition, and then do all of the site improvements and utility work, in addition to the building and equipment costs. A site like this could also be worked as a lease, instead of a purchase. This format obviously increases the amount of capital required for the project substantially. The advantage of purchasing your land is the ownership of the land as an asset, which will hold and possibly increase its value over time.

In addition to understanding the financial requirements involved, it is important to understand the time this process takes. Depending on your situation and motivation, the process from signing the Franchise Agreement to Grand Opening can take anywhere from 6 months to 1 year.

FINANCING
The minimum requirements to become an Ellianos Franchisee are a minimum of $50,000 in cash or liquid assets, with an overall financial net worth of at least $150,000. However, if you will need to obtain a loan to start up, your financial institution may have different financial requirements.

The first consideration is to evaluate your ability to fund the operation, either with your own capital, or a combination of your capital and a funding or borrowing source (investors, partners or banks).

The total amount of investment, without the purchase of real estate can run a broad range, from at least $133,300 to $256,000, even before considering the actual real estate, which can be either leased or purchased.

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