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![]() | DirectBuyThe Home Improvement & Furnishings Club with Direct Insider Prices |

Business Type
FranchiseMin Liquid Capital
$200,000 to $600,000Total Investment
$441,000 to $1,150,000Required Net Worth
$500,000Number of Units
117In Business Since
1971
Overview
DirectBuy is a private club that enables its members to buy merchandise for their homes without having to pay hidden retail markup. DirectBuy Club owners derive their revenue almost entirely from membership sales and subsequent membership renewal fees. This business model allows everyone to win:
- Members win by having access to an enormous selection of top brand name items at prices far below what retail stores charge.
- Manufacturers win because they are able to sell more products to a greater segment of the market.
- Franchisees win because they can attain financial freedom for themselves while helping others in their community stretch their dollars and make their houses into homes.
“DirectBuy is on the cusp of a real mainstream breakthrough. Everyone has heard of DirectBuy, but with difficult times for the American consumer, this company offers an opportunity to ease the financial burdens these families are facing. More and more families are turning to DirectBuy as a reprieve from the mark-ups that they can no longer afford or are just plain sick and tired of paying. This is the best time in our company’s 39-year history to be a franchise owner.”
- Barrett & Aspen Graessle, DirectBuy franchise owners, Johnson County, KS
The largest, most SUCCESSFUL BUSINESS of its kind in North America
With over 39 years of franchise experience and over 140 locations throughout North America, the DirectBuy Club franchise opportunity offers a time-tested and replicable system that enables franchise owners to realize results and reap rewards regardless of the economic climate.
DirectBuy franchise owners derive their income from membership sales, not from the sale of merchandise. Based on historical experience, when the economy slumps, consumers tend to be attracted to DirectBuy Club for the savings on items they need. In times of prosperity, consumers tend to be eager to purchase higher quality merchandise and add to their wish list.
Investment in Your SUCCESS
DirectBuy Franchise Owners are provided the tools needed to sustain maximum profitability:
- Proven, time-tested Marketing System
- National advertising provides Lead Generation and Brand Awareness
- Club site selection, space planning, and interior design assistance
- Business Management School trains you in management, recruiting and staff development
- Team of dedicated Field Sales & Service Professionals provide ongoing support
- Extensive marketing collateral and support materials
- Experienced, Senior Executive Team guiding the company into the future
Is DIRECTBUY FRANCHISE OWNERSHIP a good fit for you?
Only you can make that decision. If you possess a desire to control your own future, to make your own decisions and be awarded appropriately, while helping families get more out of life, then you’d be smart to explore this opportunity.
Our ideal candidates have the ability to lead a team of sales and service professionals, as well as a willingness to learn and apply the DirectBuy marketing system and a dedication to excellent customer service.
“To be a successful DirectBuy owner, I believe it is essential to have previous management experience. Managing people and achieving results through them is the key to success. You must also be willing to carry the vision and inspire your people to follow that vision.”
- Phil & Paula Schmidt, franchise owners, DirectBuy of Little Rock, AR
If you’re ready to learn more, please click the "Request Information" button and complete the inquiry form. We’ll send you information so you can get the complete picture of what our unique business could mean to you!




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